Jonn Terence Dy is the country marketing manager for laundry of Procter and Gamble Philippines. He won the 2017 Mansmith Young Market Masters Awards (YMMA). He shares his insights about knowing your customers intimately. Q1 : You like to talk about ‘Walk in her shoes, buy her shoes’, what exactly does it mean? A1: A fundamental step in being a […]
interviews
Lucio Cochanco, Jr. is the President of Fly Ace Corporation, marketer of Jolly canned vegetables, canned fruits, Doña Elena Mediterranean products (olive oil, olives & capers, pasta & pesto sauces, canned tomatoes, anchovy, bottles sardines & canned tuna) , Good Life oriental products (sotanghon, egg noodle, bihon, bread crumbs, sesame oil, oyster sauce) and other food products, many of which […]
Jia Salindong Du, a 2013 Mansmith Young Market Masters Awardee (YMMA), is currently the country manager of Turner, the owner of Cartoon Network, among many other brands. Jia shares her insights on marketing to children. Q1. What has been the trend of kids viewing TV versus online? Do you see a difference between boys and girls? A1: As a data-informed […]
Albet Buddahim was awarded 2017 Mansmith Young Market Masters Awards (YMMA) for his role in helping turn IPG Mediabrands into one of the fastest growing marketing agencies in the Philippines. He is currently the Chief Marketing Officer of L’Oreal Philippines and shares with us his ‘Play to Win’ philosophy and strategy. He will be presenting “Play to Win: The Mindset […]
Kickstart Ventures is a Globe-backed venture capitalist company launched in 2012. They have invested in various growth companies in digital lifestyle, and e-commerce marketplace; especially those that use software as a service to make social impact. Kickstart president Minette Navarrete shares her insights about the over 35 companies they have invested in the last 6 years. Q1: How do you […]
(From left to right, first row: Lim, Mendiola, Go, Ong. Second row: Chan, Tantoco, Santos, Lorenzo) The Philippine Retailers Association (PRA) will be holding its 25th National Retail Conference and Stores Asia Expo in SMX on August 9-10, 2018. We asked some of the PRA officers to update us on retailing trends. Q to Samie Lim, PRA Chairman Emeritus and […]
Maimai Madrid-Punzalan is the Marketing Director for Johnson & Johnson Baby Care for Southeast Asia Cluster. Their biggest brand is Johnson’s Baby, which is the market leader in most SEA markets. She won the Mansmith Young Market Masters Awards (YMMA) in 2010. She shares with us the challenges of managing a heritage brand. Q1: A dominant brand is bound to […]
The first time I met Edgar Sia II, better known as Injap, was in 2009 when his entry to the Mansmith Young Market Masters Awards (YMMA) won and made him part of the batch. He was just 32 years old then. I learned that during that time he was preparing Mang Inasal for its initial public offering (IPO) in the […]
Richard Sanz is the Founder and CEO of FoodAsia, and the owner of Bibingkinitan, the market leader of Filipino rice cakes topped with salted duck egg and cheddar cheese, which now has over 200 stores nationwide. In 2009, Richard won the Mansmith Young Market Masters Awards, and is now President of the Philippine Franchising Association (PFA), which is having their […]
Francis Flores won the Mansmith Young Market Masters Award (YMMA) in 2010 for leading the turnaround of Greenwich Pizza and Pasta. He was promoted as the General Manager and President of Greenwich from 2011 to 2013, where he transformed it to the Philippines’ number 1 favorite pizza brand through innovative and award-winning campaigns. He served as the President of Dunkin […]