It began with an infrastructure – a Viber group that allowed over 100 Acropolis homeowners to communicate about things of interest to the community, some of which required fast decision making, or needing discussion on important matters that affected every one. Eventually, more and more homeowners were asking each other for referrals in that online community, leading to the offering […]
Articles
Publicly-listed Agrinurture Founder Antonio Tiu is launching plant-based meat substitute products in 2020. Mr. Tiu is a former adjunct faculty member of the De La Salle University, a recipient of EY Emerging Entrepreneur of the Year 2009 and the Ten Outstanding Young Men (TOYM) of the Philippines in 2011. In this interview, he shares with us the importance of eating the right kind of food. […]
Rex Daryanani is the President of Funtastic International Inc., an importer and distributor of toys, accessories, and other fun products. He is also the President of the Federation of Indian Chambers of Commerce Philippines (FICCI) since 2016. Following the move to legalize the operations of micro lenders, he shares about the state of microlending activities of Indians in the Philippines. […]
Dr. Charles Go (Go Sing Tian), my late father, used to share many Chinese values to me. Some of which are: 1. Kao Pwe (relationship/networking) 2. Sin Yong (credit worthiness) 3. Shieng Ta Chi Po (be one step ahead) 4. Ham Ham (be gracious and give way) They are useful in business. In fact, he used to share business lessons in the dinner […]
I have recently been invited to give a talk to school owners and principals on “How to Market Your School” and part of my talk was about the “Certified Marketing Teacher” (CMT) program, one of the advocacies of Mansmith and Fielders Inc. (Full disclosure: I am Chairman.) After the said session, many requested if I can help and share the same to […]
“Josiah Go’s ‘Marketing Strategy and Plans’ is the longest-running marketing strategy seminar in the Philippines. On its 107th batch, it was totally reinvented with ALL NEW cases and a new title ‘Right to Win, Play to Win: The Best of Marketing Decision Making’. The Right to Win, Play to Win quadrant can help marketers, strategists, business owners and executives determine […]
Previously, I wrote about the three tests of value proposition — relevance test, uniqueness test, and believability test. In this article, I will add a dimension that may affect consumers adopting your value proposition. They are called barriers and they come in many forms, such as price that is too high, lack of access, no time, no skills, or even negative attitude of consumers. Let me cite why […]
In 2019, we lost two of the most respected Taipans in the Philippines. In the top 10 of my most read marketing articles in 2019 were my tributes to the Philippines’ richest man, Henry Sy, who died on January 19, 2019 and industrialist John Gokongwei, who passed away on November 9, 2019. My top 10 marketing articles (according to the […]
I am honored to have Q&As with captains and marketing rock stars of different industries. They made time and unselfishly gave their insights in order for others to benefit from the learnings they shared. Thanks again to the Philippine Daily Inquirer, the Philippines no. 1 broadsheet, for cross posting. My top 10 Q&A (according to the number of blog readers) […]
I invited our team in Mansmith and Fielders Inc to share some of the marketing trends and insights they expect to happen more in 2020 and each shared one major point. I have included mine last. Chiqui Escareal-Go, Chief Behavioral Strategist – Purpose, including brand purpose will increasingly become center of strategy, not as an add on. As consumers become […]