Q1: What made you offer a 10 minute massage for P55? Was it part of an original package when you started or did it become a subsequent offering as a traffic builder? A: I offered our 10-min Express Massage (dry massage, no oil) to be a “tingi” or “sachet” service. We wanted to increase Mont Albo first timers and entice […]

1

The 36-year-old TV show “Eat Bulaga” has reinvented itself recently with the “Kalye Serye” (street series) segment featuring the Aldub love team. Aldub is short for Alden Richards and Maine Mendoza, the latter better known on TV as Yaya Dub. According to Kantar, Eat Bulaga has so far attracted some 2.3 million new households (almost doubling from their 2.5 million […]

Q1: Pioneer is the market leader in hybrid corn in the Philippines. How has the industry been changing in the last decade? A: Pioneer continues to be at the forefront of innovation in both its product offerings and services. We’ve seen a tremendous amount of productivity improvement driven by an accelerated technology adoption over the last 5-7 years. Farmers shifted […]

Q: The worldwide advocacy group, Government Trafficking In Person (GTIP), has ranked the Philippines no. 1 in Asia on compliance of anti-human trafficking since 2010, how was the Immigration Bureau able to do that? A: TEAM EFFORT. Our country’s anti trafficking campaign requires the participation of several agencies. BI only gets involved when the victims or the traffickers are found […]

I was 26 years old when I was invited by Leni Tiongco-Paderanga from the Executive Development Academy to join the Philippine Marketing Association (PMA) in 1988. It was the beginning of a series of transformations I went through that especially shaped my views on life, on pursuing excellence, on paying forward, and on making a difference. Just a year before […]

Q1: Question to PRA President & Duty Free COO Lorenzo Formoso: What regulatory changes are affecting retailing in the Philippines? “The Retail Trade Liberalization Act has been the most pertinent government regulation affecting the Philippine retail industry especially now that there are a lot of foreign brands coming in to the country. This Act protects Filipino retailers and at the […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

Archives

Send this to a friend