Don’t celebrate yet – hold that promotion to the next position! Review your expansion plan first. Know that many situations of high sales may not be sustainable. 1. Few Repeat Customers When sales are mostly from new customers with only a handful of repeat customers – you may have lost many customers, accounts, and distributors. Retention is the problem. 2. […]

Q1: Your competitors have attacked your makeup and skincare categories. How are these products doing now and what did you do then to defend your turf? A: Being the world’s number one beauty company gives us two huge competitive advantages in “defending our turf.” The first one involves product innovation. Given our huge investment in our Research & Innovation division […]

It is always good to be mindful of mass-based consumers and the poor and marginalized. It’s even better to stay with them to watch what they do and why. A. Family heritage Dad became a market vendor / kargador at age 11. He had to support a family struggling to make  ends meet. I have always embraced this fact and […]

Why do some marketing strategies work with some companies but not with others?  Besides having bad products, pricing and a host of related issues that affect awareness, trial and repeat purchase, the answer may have something to do with the company’s operating model. A colleague with over 20 years of experience in the food and beverage industry shared a frustration that […]

Q1: You have been president or managing director of San Miguel Brewery, Kraft, URC and many other companies, then you shifted to the government as president of Philippine International Trading Corporation (PITC) – Pharma.   I understand you were able to turnaround PITC, (“a consistently profit-challenged” government company) within your 14-month stay. What issues plagued PITC and how did you […]

In my previous article (Why Businesses Fail), I explained that businesses fail when lacking in at least one of these four factors: Product-Market, People, Peso, and Prayers. This article will focus on some of the possible remedies A Product-Market deficiency arises when there is a lack of brand relevance. To be relevant is to have a clear target market that […]


There was a frantic call one morning. The man on the other side reminded me that we met in one of the marketing and innovation conferences he attended where I, together with some colleagues from Mansmith and Fielders, Inc. spoke. He then pleaded I should make time to meet him the same day – – his wife was about to […]

After sharing my top 10 Q&A for 2014, I would like to share my top 10 blog posts for 2014 according to number of readers. Interestingly, my two articles about pyramiding attracted the most interest. I will therefore write a bit more about network marketing as distinguish from pyramiding in 2015. In fact, the officers of the Direct Selling Association […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship


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