Matimco, which is more popularly known for their Matwood, is the market leader in premium treated wood. The company is celebrating its 55th year this 2019 and its President and CEO, Charlie Liu, shares the best practices of a business-to-business organization like theirs in marketing and innovation. Q1: Wood is perceived as a commodity. Matimco branded Matwood and is […]
Search Results for: brand innovation
CIS Bayad Center, Inc. is one of the most prominent and extensive omnichannel payment platform in the Philippines. It is the pioneer and market leader in the outsourced bills payment collection industry, with the largest biller network. They are more popularly known as Bayad, a subsidiary of the Manila Electric Company (MERALCO) and a member of the MVP Group of […]
Gary de Ocampo currently represents Brand Finance, the world’s leading independent brand valuation consultancy, in the Philippines. He retired in April 2023 after serving as the President of Kantar Philippines and the Managing Director of its Insights Division for 15 years. In September 2024, he will begin his new role as President of Centre Medicale Internationale, the premier outpatient clinic […]
Bea Ballesca-Martinez is the marketing manager of Century Tuna, the dominant tuna brand in the Philippines. She received the Mansmith Young Market Masters Awards in 2023. In this interview, she discusses the importance of brand messaging and communicating what the brand represents to its target audience. Q1. What do you want consumers to think and feel about your brand when […]
Growing up Protestant, my postgraduate studies led me to a Catholic theology school. Professors openly acknowledged the flaws of some of the early Popes, paving the way for the 15th-century Protestant Reformation initiated by Martin Luther. This article isn’t about religion; its references to religion are merely contextual. Luther, a bold Catholic priest, defied conventions, facing excommunication and heretic status. […]
(Winners of the 3rd Mansmith Innovation Awards proudly holding their Imao-sculptured trophies, pictured from left to right: RR Chua of Immuni Global, Dr. Aris Alip of CARD MRI, SEC Chairman Emilio Aquino, Jimmy Thai of Primer, Edward Lee of COL Financial, and Auke Idzenga of AIDFI. They are joined by co-founders Josiah Go and Chiqui Escareal-Go, along with UnionBank CEO Edwin Bautista, a master innovator winner from the first batch.) In business, shaking things up often […]
Jimmy Thai is the CEO of the Primer Group of Companies. Embarking on his path with a modest buy-and-sell enterprise in 1985, Primer has since evolved into a powerhouse, boasting a portfolio of 150 premium consumer and travel brands spanning diverse sectors like outdoor, travel, footwear, fashion, action sports, wellness, and urban lifestyle. Included in their repertoire are notable brands […]
Background: A bargain refers to a favorable deal in which products or services are acquired by customers at a lower cost than usual. It can take various forms, such as outright price reductions or sales promotions like “20% more,” “Buy 2 Get 1,” free delivery, special offers, and more. It can also encompass added value, like advance or special event […]
Innovation, a term widely bandied about in various conversations, and corporate functions. Some companies have even dedicated positions to innovation management, aiming to embed it within their corporate culture, processes, and mindsets. It is imperative, then, to gain a clear understanding of what innovation truly entails, enabling businesses to direct their efforts and resources towards genuine innovation, rather than pursuing […]
Last 2015, we conducted a survey on the ‘hirability’ of fresh graduates with the marketing heads of some of the biggest companies in the Philippines. We thank Albet Buddahim, vice president and chief marketing officer of the Primer Group of Companies, and Ampy Rio, chief marketing officer of Nutriasia, for answering our updated edition. Q1: When hiring fresh graduates for brand marketing work, what […]