Business people who were affected by the COVID-19 pandemic and employees retrenched by companies trying to be operationally efficient need a way to earn substitute income. Those who want to help their spouses, as well as those needing to save money for healthcare or emergency contingencies are other viable target markets who can benefit from starting a multi-level marketing (MLM) […]

Happy New Year.  My top marketing article in 2021 was, unsurprisingly, about lessons on presidential elections. My second most read article was a big revelation to me, as my readers appear interested to know who will lead Waters Philippines next.  My top 10 marketing and marketing-related articles (according to the number of readers) are: 1. Marketing Lessons on Presidential Elections […]

Leni Olmedo, the country manager of Amway Philippines, has been with the company for the past two decades. She provides insights into the strategies and efforts she and her team implemented to successfully lead Amway’s recovery and subsequent growth. Q1: As the leader of Amway Philippines since 2003, you successfully reversed a 7-year sales and distributor decline, achieving six consecutive […]

1

Singapore – Waters Philippines has been bestowed the Customer Satisfaction Leadership Award by CMO Asia’s Water Leadership Award ceremony at the Le Meredian Hotel in Singapore on August 2, 2017. Representing Waters Philippines is Chairman Josiah Go. Launched in 1995, Waters Philippines is a pioneering and innovative company with many firsts: 1st home water purifier firm in the Philippines utilizing […]

The Department of Trade and Industry (DTI) under the new president Rodrigo Duterte and Secretary Ramon Lopez defined its overall mission as alleviating poverty and uplifting the quality of life of all Filipinos. This will be done through sustainable economic growth that generates more income opportunities through employment and entrepreneurship. Secretary Lopez, a champion of SMEs for the last eleven […]

Many people aspire to have personal freedom and financial independence or want to be an entrepreneur but do not have huge capital. The route is typically via trading (buy and sell), opening a small neighborhood store or eatery, getting a franchise kiosk, or becoming a multi-level marketing (MLM) distributor. MLM, also known as network marketing, is a modern direct sales […]

Many people want to have their own business but lack the capital. The Duterte government wants to push for more businesses. In fact, the new Secretary of Trade and Industry (DTI) Ramon Lopez wants malls and major chain stores to allocate free space to SMEs to give them a fighting chance to grow. A practical way to be an entrepreneur […]

Waters Philippines is market leader in home water purifiers in the Philippines.  Launched in 1995 as the first consumer durable network marketing company in the Philippines, it struggled in the initial years with the need to educate sellers on the difference between network marketing (also known as MLM or multi-level marketing) versus illegal pyramiding, as well as the culture difference between a […]

Atty. Teresita Herbosa is the Chair of the Securities and Exchange Commission (SEC) tasked to implement two major laws, the Corporation Code, where they act as the registrar and monitor of all corporations and partnerships, and the Securities Regulation Code (SRC), where they regulate securities and capital markets. According to the Direct Selling Association of the Philippines (DSAP), many new […]

The Philippine Franchise Association (PFA) is the Philippines’ pioneer and largest franchise association. It’s officers list includes the who’s who of business with Samie Lim of BLIMS Furniture as chairman emeritus, Yvette Orbeta of Wendy’s as chairperson, Bing Limjoco of Francorp and Robert Trota of Max’s Group as vice chairmen and Franklin Go of Goldilocks as president . Its membership […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

Archives