Atty. Kesterson Kua is the founding partner of Kua Sy and Yeung (SKY Law). With deep expertise in commercial and family business law, he has worked closely with many Chinese-Filipino (Chinoy) entrepreneurs. In this interview, he shares insights into the legal, cultural, and generational dynamics that shape Chinoy family businesses, and how governance, foresight, and self-awareness can help preserve both […]
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Marketing columns usually focus on positioning, differentiation, and shareholder value. This Valentine’s Day, I want to talk about brand equity, not in the marketplace, but at home. It’s where I learned the true meaning of trust long before I began teaching it. Before my wife, Chiqui, became my partner in life, she was my first early adopter. She saw intrinsic value […]
Edie Acedera is the founder and managing director of Brandev Insights and Consulting, and co-author of Mommy Republic: Understanding the Filipino Millennial Moms. Prior to Brandev, Edie was the global consumer and market insight director at Unilever, based in Singapore. In this interview, she shares her insights into the evolving behaviors of Filipino consumers, and how marketers can effectively navigate cultural […]
I walked into a meeting with a cup of Zu’s coffee in my hand. It was early December, when Starbucks lines grow longer and planners quietly signal participation in a shared ritual. The person beside me smiled and asked, “Do you like Zu? No Starbucks planner this year?” I laughed and answered honestly. The lines were too long for my […]
December 26 often passes unnoticed in the Philippines. After all, the lechon is still here, and the holiday lull has settled in. But for Christians, it’s St. Stephen’s Day, a time to reflect not just on faith, but on how we serve others. I’m reminded of this most Sundays when I take my 92-year-old mother to St. Stephen Church. Every […]
Marketers know the secret to loyalty: trust. Whether it’s a brand and its customers, a leader and a team, or a government and its citizens, trust drives engagement. Imagine if tax systems applied the same principle. Rethinking the Tax Experience For many entrepreneurs, taxes feel like a yearly hurdle: forms, rules, and the constant worry of penalties. The system often […]
Across Manila, Jakarta, and Kathmandu, one force is reshaping markets: public outrage, not just at corrupt politicians, but also at ‘nepo baby’ influencers, entrenched institutions, and once-untouchable brands. In today’s hyperconnected world, trust isn’t given, it’s earned. Lose it, and you lose customers. Scandals involving misused funds, political favoritism, and influencer complicity aren’t just headlines; they’re changing how Filipinos and […]
In many middle-class Filipino homes, a framed diploma hangs proudly in the living room. It’s more than decoration, it’s a symbol of sacrifice, of years of silent struggles, anchored on a single belief: that education is the path to a better life. For many Filipino parents, sending a child to a quality school is not just a goal, it’s a life […]
As we bid farewell to a transformative year, there’s no better time to reflect on the insights that shaped our journey in business. This Top 10 Marketing Articles compilation brings together the most powerful, thought-provoking, and practical pieces that have inspired countless marketers, entrepreneurs and business professionals alike. From lessons in innovation to proven strategies for growth, each article is a resource […]
Disclosure: While this piece presents a sensemaking analysis of the political victories of US President-elect Donald Trump and Philippine Former President Rodrigo Duterte, we are disclosing that we did not vote for Former President Duterte in the past. Our analysis here does not serve as an endorsement of any political figure or ideology. Instead, it is focused on understanding the […]