At the recently concluded 16th Mansmith Young Market Masters Awards (YMMA), we asked three of the marketing rockstars to share about digital marketing. They are Mar Corazo, Global Digital Marketing Manager of Unilever Foods & Refreshments and YMMA Awardee for Digital Marketing, Kaye Enriquez, Partner of CBR and YMMA Awardee for Digital Business Building, and Marie Ces “Patet” de Guzman, Digital Marketing Manager of Primer […]
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Krystle Anne Enriquez, or Kaye, is a partner of digital marketing agency CBR. In 2021, she was awarded at the Mansmith Young Market Masters Awards (YMMA) for Digital Business Building. In this interview, she shares how businesses can grow revenues by using digital tools. Q1: What are missteps and misconceptions within the practice of digital marketing nowadays, and how is your agency correcting them? […]
Bea Atienza is the Chief Digital Strategy Officer of Dentsu Aegis Network. She was formerly Strategy Lead of Edelman Digital Singapore, Head of Strategic Planning in Wunderman Singapore and Digital Strategist of Commonwealth (a McCann company) in Shanghai, China. She acquaints us with her role as a strategy planner as well as the trends in digital marketing that she has […]
Q1: What are some of the most often made mistakes companies do in social media marketing? For me, the biggest mistake is mismanagement of expectations. In my experience, most brands use social media to collect fans, and use the number of likes or followers as the metric of success. Then, they evaluate ROI of social media through sales, which in […]
The inflation rate in the Philippines has been rising month after month since February 2022. It was 6.9% in September 2022, and is expected to rise further in the fourth quarter of 2022, possibly back to the same level in October 2018. Marketing research firm Ipsos’ senior director and client officer Anna Amador shares insights on how to survive and […]
Q1: You have been with Mansmith for over 10 years, what was Mansmith like before and after you took over? A: Back when it was founded in 1990, Mansmith was inspired by a simple passion for learning – i.e., learning beyond textbooks, learning from experts, learning about what matters in business, among others. There was an opportunity for a training […]
It’s been 4 years since my last book launch in 2019, and I am excited to share that a new one is to be launched soon – “Marketing for Beginners,” co-authored by myself, pioneering marketing anthropologist Chiqui Escareal-Go, CEO of Mansmith and Fielders Inc., and the dynamic digital consultant RG Gabunada, Partner of Louder PH. This book is designed to refresh marketing […]
Last 2015, we conducted a survey on the ‘hirability’ of fresh graduates with the marketing heads of some of the biggest companies in the Philippines. We thank Albet Buddahim, vice president and chief marketing officer of the Primer Group of Companies, and Ampy Rio, chief marketing officer of Nutriasia, for answering our updated edition. Q1: When hiring fresh graduates for brand marketing work, what […]
Dorothy Dee-Ching is Jollibee Philippines’ Head of Marketing. She won the Mansmith Young Market Masters Awards (YMMA) in 2016. She shares her insights about spotting marketing talent in this interview. Q1: In your decades of handling managerial talents, especially in marketing, how do you know you have chosen the right marketing talent? Are there traits you watch out for at […]
Advocacy-based marketing training and consulting company, Mansmith and Fielders Inc., has bestowed a 5-year P33-million scholarship grant that aims to train 4,000 marketing professors and teachers across the Philippines. By enhancing their skills and knowledge through marketing training courses, these educators will be better equipped to deliver relevant, up-to-date and practical marketing education to their students. The ripple effect of […]