Dr. Nicco Tan is the Vice President for Relationship Marketing of Resorts World Genting Malaysia, in charge of digital marketing transformation and customer relationship management. He is a 2018 Mansmith Young Market Masters Awardee (YMMA) and the first to be awarded for marketing analytics. Q1: Why is omni-channel marketing important? How do you know which channel or platform is most […]

I learned how to bike during the Holy Week of 2014. Kit Rodriguez, a former MarkProf scholar of ours, went to my house to teach me, a kind of reverse mentoring that I truly appreciate from kind-hearted Kit. Benjie Yap, Unilever Chairman and CEO told me in 2017 that my life-long learning inspired him in wanting to learn how to […]

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This post is for millennials. I see many of them traveling. Market research confirmed that travel is one of the most important aspirations of the millennials. I understand the excitement and new learnings that traveling provides. In my 2017 survey about practices of award-winning marketers in generating new and innovative ideas, traveling came out as one of their preferred practices. […]

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George Barcelon is the President of Integrated Computer Systems (ICS), a leader in computer systems and peripherals, which is celebrating its 40th anniversary this 2018. He is also the Immediate Past President and incumbent Chairman of the Philippine Chamber of Commerce and Industry (PCCI). He shares his insights about business-to-business marketing and the lessons he learned from teaching and hunting. […]

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Johnlu Koa is the Founder & CEO of The French Baker Inc and Lartizan. He brought in Chatime from Taiwan in 2010 as the Philippine franchisee. He is also responsible for the success of VAN LAACK, a mono-brand European chain of men’s and ladies’ clothing. He is currently director for government relations of PHILBAKING. He completed his BSBA and MBA […]

Raul Juan Esteban is Managing Director of marketing research firm PSRC. He is Past President of the Marketing and Opinion Research Society (MORES) of the Philippines; Country Representative of ESOMAR, the global research association; and past Chairman of AGB-Nielsen. He shares his insights about doing research the practical way. Q1: The late icon Steve Jobs once mentioned that consumers don’t know what they […]

Christian Lim is Country COO of Microsoft Philippines. He is a recipient of the Mansmith Young Market Masters Awards for the year 2012 when he was connected with PLDT. He shares his insights about digital transformation, which he defined as driving people empowerment, operational efficiency, differentiated customer engagement and business model transformation through digital technology. Q1: Between the CMO and […]

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The practice of brand management started with the classic memo by Harvard-trained Neil McElroy of Procter and Gamble (P&G) in 1931 while he was working on the advertising of the Camay brand. Eventually, he became the president of P&G and was also known to have served as a Secretary of Defense of U.S. President Dwight Eisenhower. Brand management was created […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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