Author Archives: Josiah Go
Pesona Guest House (Jakarta) by Josiah Go
I normally write marketing articles and do Q&A with industry movers and shakers in this blog, but I would like to deviate from that and instead, write about the hospitality...
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Q&A with Cebuana Lhuillier Pawnshop President Jean Henri Lhuillier on Innovation
Cebuana Lhuillier is in the Guinness World Record as the largest chain of pawnshops in the world with close to 2000 outlets, bigger than many banks combined, serving mostly –...
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What’s Your Innovation Blind Spot? by Josiah Go
There are so many little things that corporate leaders ignore. Just take a look at the following industries and you can see many blind spots. Some examples of old truths that are...
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Marketing Marketing by Josiah Go
Marketing marketing. That’s right! There is no typo error in the title. I would like to discuss how marketing (the degree) should be marketed (the strategy) in many universities in...
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Marketing of Schools by Josiah Go
Schools can benefit from changing their perspective with regards to how they operate. The following cases will show that even schools have something to learn. The Zero Moment-of-Truth Over a...
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Q&A on Hiring Fresh Graduates for Brand Marketing Work
We ran a quick survey with some of the marketing management winners of Mansmith Young Market Masters Awards (YMMA) on the ‘hirability’ of fresh graduates in their respective companies. We...
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Q&A with Cisco Philippines Country Manager Louie Castaneda on BTB Marketing
Q1: Cisco is number one in 14 out of 17 product categories and a close second in the remaining 3 worldwide in the IT industry. What directions or factors have...
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Q&A with Abraaj Country Manager Danny Lizares on Funding Growth Companies by Josiah Go
Q1: Why is Private Equity (PE) better than getting bank loans, crowd sourcing or getting friends/relatives as partners? A: PE has its strengths and draw backs and ultimately it is up to the...
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Our Higher Purpose (A tribute to Mansmith YMMA winner Dexter Chee Ah) by Josiah Go
I met Dexter Chee Ah about a decade ago when he asked for a meet-up to explore the possibility of him becoming a speaker and marketing consultant at Mansmith and Fielders Inc. He...
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Q&A with IdeaSpace President Earl Valencia on Incubating Innovation
Q1: What is IdeaSpace? Why was it set up? What is its vision? A: IdeaSpace is aimed to help grow a Philippine economy through science and technology. We were set-up...
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