Author Archives: Josiah Go
How To Turnaround Your Business By Josiah Go
In my previous article (Why Businesses Fail), I explained that businesses fail when lacking in at least one of these four factors: Product-Market, People, Peso, and Prayers. This article will...
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Why Businesses Fail by Josiah Go
There was a frantic call one morning. The man on the other side reminded me that we met in one of the marketing and innovation conferences he attended where I,...
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My Top 10 Blog Posts in 2014 by Josiah Go
After sharing my top 10 Q&A for 2014, I would like to share my top 10 blog posts for 2014 according to number of readers. Interestingly, my two articles about...
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My Top 10 Q&A Blog Posts in 2014 by Josiah Go
I started www.josiahgo.com on May 9, 2014 with an interview with marketing expert Edwin Totanes. The interview was quite long and it had to be split into two parts. It...
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20 Marketing Trends and Predictions for 2015 by Josiah Go & Chiqui Escareal-Go
Last year, we put together a list of trends which was really borne out of personal reflections, based on past experiences on how things tended to progress or divert into...
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About My Marketing Blog
Most of the things I have done in marketing and for the marketing industry can be called accidental if not for my single-minded focus on how I “live” marketing –...
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Q&A with Gardenia President Simplicio Umali on Defensive Strategy
Q1: One of your competitors was first to launch a sugarfree bread variant in 2012, which captured a significant 15% market share in the wheat & health bread category. How...
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Looking Back: Trends to Watch in PH in 2014 and Beyond By Josiah Go & Chiqui Escareal-Go
(Thanks to Inquirer for publishing this article last Jan. 10, 2014. The co-author of this article, Chiqui Escareal-Go, is President & CEO of marketing training firm Mansmith and Fielders, Inc....
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Invest To Donate: Social Enterprise with a Unique Business Model
At the height of typhoon Yolanda a year ago (2013), I was sick and immobilized at home but I felt I had to do something to help those affected by the...
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Q&A with ABENSON Managing Director Winston Lim on Appliance & Gadget Retailing
Q1: Retailing appliances has many pain points where customers go through a process of information search, face-to-face inquiry, product demo, delivery and after sales. How is Abenson addressing customer irritants...
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