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Josiah Go

About Josiah Go

Bestselling author Josiah Go is the Chairman and Chief Marketing Strategist of Mansmith and Fielders, Inc. (the leading marketing and sales training company in the Philippines), President and CEO of Waters Philippines (the market leader in the direct selling of premium health durable products in the Philippines) and President and CEO of PT Noah Health Indonesia. He is Chairman / Vice Chairman / Director of over a dozen companies.

Q&A with Goldilocks New Business Group Director Pinky Yee on Creating a Compelling Value Proposition

Q1: Decades ago, Goldilocks had popular cake competitors like Rolling Pin, Merced and Joni’s – all of which are no longer active in the market. Giant Jollibee Food Group acquired...
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Q&A with Banyan (Boston) Partner Dr. Joshua Baron on Coaching Family Businesses

Q1: Your company deals mostly with generational transitions.  What are some issues confronting family businesses that are usually overlooked by families? To their credit, most of the family business leaders...
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Q&A with Mondelez Southeast Asia Group Marketing Director Pamela Takai on Being a Young Market Master Awardee (YMMA)

Q1: Prior to Mondelez, you were with Unilever, first as country brand manager, then regional brand manager, then global brand manager. Can you tell us what were the most challenging...
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Q&A with Manila Times President Dante ‘Klink’ Ang II on Finding Brand Relevance

Q1: Manila Times was the leading newspaper from 1945 to 1972 before it was shut down during Martial Law. Manila Times scheduled its relaunch after President Cory Aquino was installed...
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Q&A with Furniture Designer Kenneth Cobonpue on Preparation & Inspiration

Q1: Your mother was such a big influence on you as a child. She was a furniture designer with laborers at the back of your house. She made you construct...
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Q&A with Immigration Commissioner Fred Mison on Making A Difference as a Servant Leader

Q1: You graduated from West Point and is a co-alumni of former Philippine president Fidel Ramos.  What pieces of advice, experiences or lessons has he shared with you and other...
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Q&A with Alaska VP-Marketing Blen Fernando on Competing to Win

Q1. In your marketing career, what are your top 3 most memorable marketing campaigns which you have initiated? Can you elaborate? A) The Alaska Value Line – During the series...
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Q&A with Author & Educator Dr. Eduardo ‘Ned’ Roberto on being a Marketing Researcher

‘Manage change so that change will not manage us’ Follow
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Q&A with Gingersnaps Creative Director Sabrina Uy on the Business of Children & Maternity Wear

Q1: Congratulations on the 20th anniversary of Gingersnaps! What was your inspiration when you first launched a fashionable children’s wear and maternity wear business? We always loved kids, so it...
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4 Levels of Differentiation: New Marketing Truths Challenge Old Strategies by Josiah Go

There is a saying that “If you give a man a hammer, he will see everything as nails”. Similarly, when a person learns about the marketing mix (product, price, place and promotions)...
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Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship
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