Author Archives: Josiah Go
Q&A with Mont Albo’s Founder Dr. Nol Montalbo on Tapping an Underserved Market in a Crowded Marketplace
Q1: What made you offer a 10 minute massage for P55? Was it part of an original package when you started or did it become a subsequent offering as a...
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The Market Driving Strategy of #Aldub
The 36-year-old TV show “Eat Bulaga” has reinvented itself recently with the “Kalye Serye” (street series) segment featuring the Aldub love team. Aldub is short for Alden Richards and Maine...
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Q&A with Sun Life Philippines CEO Riza Mantaring on Turning Around a Company
Q1: When you took over the role of CEO for Sun Life Philippines in 2009, total premiums was declining from P13.1 billion in 2007 to P8.5 billion in 2008. By...
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Q&A with Yoga + Managing Director Dinah Salonga on Marketing Yoga
Q1: You were an IT executive before. What made you shift to becoming a yoga instructor and entrepreneur? A: I tried yoga as a form of fitness activity in 2005...
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Q&A with DuPont Pioneer Asean Business Director Jet Parma on Competing Regionally
Q1: Pioneer is the market leader in hybrid corn in the Philippines. How has the industry been changing in the last decade? A: Pioneer continues to be at the forefront...
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Q&A with ClixLogic President Charlie Fernando on Entrepreneurship
Q1: What made you decide to be an entrepreneur? A: I’ve been working for 25 years. I started as an engineer and rose to VP operations. I saw how I...
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Q&A with Immigration Commissioner Fred Mison on Innovation and Reforms
Q: The worldwide advocacy group, Government Trafficking In Person (GTIP), has ranked the Philippines no. 1 in Asia on compliance of anti-human trafficking since 2010, how was the Immigration Bureau...
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Q&A with Inglot’s EVP Pauline Lim on Starting up a New Business
Q1: Inglot is a make up brand from Poland. How did you encounter each other? A: My sister and I have been wanting to venture into possible brands to introduce...
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The PMA, The Agora and Me
I was 26 years old when I was invited by Leni Tiongco-Paderanga from the Executive Development Academy to join the Philippine Marketing Association (PMA) in 1988. It was the beginning...
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Q&A with Philippine Retailers Association Officers on Retailing
Q1: Question to PRA President & Duty Free COO Lorenzo Formoso: What regulatory changes are affecting retailing in the Philippines? “The Retail Trade Liberalization Act has been the most pertinent...
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