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About Josiah Go

Bestselling author Josiah Go is the Chairman and Chief Marketing Strategist of Mansmith and Fielders, Inc. (the leading marketing and sales training company in the Philippines), President and CEO of Waters Philippines (the market leader in the direct selling of premium health durable products in the Philippines) and President and CEO of PT Noah Health Indonesia. He is Chairman / Vice Chairman / Director of over a dozen companies.

4 Levels of Differentiation: New Marketing Truths Challenge Old Strategies by Josiah Go

Posted by: Josiah Go August 25, 2014 1 Comment

4 Levels of Differentiation: New Marketing Truths Challenge Old Strategies by Josiah Go

There is a saying that “If you give a man a hammer, he will see everything as nails”. Similarly, when a person learns about the marketing mix (product, price, place and promotions)...

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Q&A with TGP The Generics Pharmacy Chairman & CEO Benjamin Liuson on Competing with Giants

Posted by: Josiah Go August 22, 2014 1 Comment

Q&A with TGP The Generics Pharmacy Chairman & CEO Benjamin Liuson on Competing with Giants

Q1: You have been importing medicines for decades. What made you decide to open a retail network via franchising all of a sudden? What was the inspiration? A1: In early...

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Lessons About Offense and Defense by Josiah Go

Posted by: Josiah Go August 18, 2014 1 Comment

Lessons About Offense and Defense by Josiah Go

In 1908, Ford launched the highly affordable Model T and dominated the automotive industry for the next decade, increasing market shares from 9% in 1908 to 61% in 1921. It...

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Q&A with Hyundai Philippines President & CEO Fe Perez-Agudo on Being a Strong Market Challenger

Posted by: Josiah Go August 15, 2014 1 Comment

Q&A with Hyundai Philippines President & CEO Fe Perez-Agudo on Being a Strong Market Challenger

Q1: Hyundai Philippines is a latecomer in the Philippine automotive industry and is now in the top three, this in spite of some out of stocks situations. Please share what...

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Q&A with Summit Media President Lisa Gokongwei-Cheng on Transforming the Magazine Industry

Posted by: Josiah Go August 13, 2014 1 Comment

Q&A with Summit Media President Lisa Gokongwei-Cheng on Transforming the Magazine Industry

Q1: When you started Summit Media in 1995, your glossy, higher priced magazines became the new industry standard. What was your insight behind the new concept or what inspired you...

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Identifying Pyramiding Scams by Josiah Go

Posted by: Josiah Go August 12, 2014 7 Comments

Identifying Pyramiding Scams by Josiah Go

Among the multilevel marketing (MLM) or network marketing compensation plans being used (and abused) nowadays is the binary plan. This kind of plan allows distributors to have only two direct or first-level...

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Q&A with Carmudi Country Manager Nicolas Boldt on Running A Start Up

Posted by: Josiah Go August 7, 2014 Leave a comment

Q&A with Carmudi Country Manager Nicolas Boldt on Running A Start Up

Q1: Your are part of the Rocket ecommerce group where your business model is about being a ‘Fast Second’ in concept but operate in emerging countries, how better or different...

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Q&A with Retail Marketing Expert Frances Yu on Retail Branding and Loyalty Marketing

Posted by: Josiah Go August 5, 2014 Leave a comment

Q&A with Retail Marketing Expert Frances Yu on Retail Branding and Loyalty Marketing

Q1: As a retail expert, who are the top 3 retailers you admire most and why? Locally, Rustan’s, SM, and Bench. These homegrown brands all had humble beginnings and through...

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Q&A with ABS-CBN Chief Digital Officer Donald Lim on Social Media Marketing

Posted by: Josiah Go August 1, 2014 Leave a comment

Q&A with ABS-CBN Chief Digital Officer Donald Lim on Social Media Marketing

Q1: What are some of the most often made mistakes companies do in social media marketing? For me, the biggest mistake is mismanagement of expectations. In my experience, most brands...

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Q&A with Dragon Edge’s President Dennis Balajadia on Shifting Business Directions and Expanding Internationally

Posted by: Josiah Go July 29, 2014 Leave a comment

Q&A with Dragon Edge’s President Dennis Balajadia on Shifting Business Directions and Expanding Internationally

Q1: Why do you use Chief Evangelizing Officer as your position title in your company? What is your “evangelizing” mission? Your goal is not simply to make a sale today,...

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