Author Archives: Josiah Go
Q&A with Piandre’s General Manager Andrea Zulueta-Lorenzana on Challenges of a COO
Q1: Congratulations! Piandre is celebrating its 28th anniversary this year. What made Piandre last this long? A: My mom, Linda Francisco, founder of Piandre Salons, has many secrets to success...
Read More »
Q&A with Sterling Group CEO Henry Lim Bon Liong on Differentiation
Q1: Your notebooks are doing well despite being priced premium. What made you decide to focus on the upscale market with various brands? A: Consumers today are more mature and...
Read More »
Q&A with Karimadon President Josie Go on Exploiting Business Opportunities
Q1: What was the inspiration behind the Karimadon clothing business? How has the business and the brand transformed through the years? A: Karimadon started in 1980 as a small store...
Read More »
Q&A with Mars Aaron on Transition From Executive to Entrepreneur
Q1: Before becoming an entrepreneur, you were the Marketing Director of Unilever Philippines and President/CEO of Unilever-Bestfoods, tell us what your most memorable launches are, both successes and failures, in...
Read More »
4 groups that can prevent you from reaching your consumers
Value chain allows companies to define the sequence of activities as well as key players in their industry. It also helps firms understand potential players that can prevent consumers from...
Read More »
Q&A with Walter Bread President Walter Co on Entrepreneurial Challenges
Q1: You ventured into manufacturing bread immediately after college in the 1980’s. After two decades, you launched the first two of a series of innovations, namely the Walter Sugar Free...
Read More »
Q&A with Roche Director Didith Agoncillo-Morales on Developing Competencies
Q1: Congratulations on being part of the first batch of recipients of the Mansmith Market Masters Awards, the first and only recognition for senior executives based on outstanding mentoring of...
Read More »
AJMA’s 25th Anniversary
Happy silver anniversary to the Ateneo Junior Marketing Association (AJMA)! It is the campus organization that I initiated in the second semester of SY 1990 when I was still a...
Read More »
Q&A with Francorp SVP Chris Lim on Next Generation
Q1: Prior to Francorp, you have worked in Unilever for over a decade handling brands in 4 different countries. You have also studied in Manila, Singapore, Vancouver, and Oxford. How...
Read More »
Growing Advocacies through Line-of-Sight
Mansmith and Fielders has grown in ways we first thought were not possible – and only because we decided to shift to be advocacy-based when we found out that our...
Read More »
