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Josiah Go

About Josiah Go

Record-breaking, bestselling author Josiah Go is the Chairman of Mansmith and Fielders, Inc. (the leading marketing and sales training company in the Philippines), and Chairman of Waters Philippines (the market leader in the direct selling of premium home water purifiers in the Philippines). He is Chairman / Vice Chairman / Director of over a dozen companies.

Q&A with Piandre’s General Manager Andrea Zulueta-Lorenzana on Challenges of a COO

Q1: Congratulations! Piandre is celebrating its 28th anniversary this year. What made Piandre last this long? A: My mom, Linda Francisco, founder of Piandre Salons, has many secrets to success...
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Q&A with Sterling Group CEO Henry Lim Bon Liong on Differentiation

Q1: Your notebooks are doing well despite being priced premium. What made you decide to focus on the upscale market with various brands? A: Consumers today are more mature and...
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Q&A with Karimadon President Josie Go on Exploiting Business Opportunities

Q1: What was the inspiration behind the Karimadon clothing business? How has the business and the brand transformed through the years? A: Karimadon started in 1980 as a small store...
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Q&A with Mars Aaron on Transition From Executive to Entrepreneur

Q1: Before becoming an entrepreneur, you were the Marketing Director of Unilever Philippines and President/CEO of Unilever-Bestfoods, tell us what your most memorable launches are, both successes and failures, in...
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4 groups that can prevent you from reaching your consumers

Value chain allows companies to define the sequence of activities as well as key players in their industry. It also helps firms understand potential players that can prevent consumers from...
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Q&A with Walter Bread President Walter Co on Entrepreneurial Challenges

Q1: You ventured into manufacturing bread immediately after college in the 1980’s. After two decades, you launched the first two of a series of innovations, namely the Walter Sugar Free...
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Q&A with Roche Director Didith Agoncillo-Morales on Developing Competencies

Q1: Congratulations on being part of the first batch of recipients of the Mansmith Market Masters Awards, the first and only recognition for senior executives based on outstanding mentoring of...
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AJMA’s 25th Anniversary

Happy silver anniversary to the Ateneo Junior Marketing Association (AJMA)! It is the campus organization that I initiated in the second semester of SY 1990 when I was still a...
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Q&A with Francorp SVP Chris Lim on Next Generation

Q1: Prior to Francorp, you have worked in Unilever for over a decade handling brands in 4 different countries. You have also studied in Manila, Singapore, Vancouver, and Oxford. How...
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Growing Advocacies through Line-of-Sight

Mansmith and Fielders has grown in ways we first thought were not possible –  and only because we decided to shift to be advocacy-based when we found out that our...
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