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Josiah Go

About Josiah Go

Bestselling author Josiah Go is the Chairman and Chief Marketing Strategist of Mansmith and Fielders, Inc. (the leading marketing and sales training company in the Philippines), President and CEO of Waters Philippines (the market leader in the direct selling of premium health durable products in the Philippines) and President and CEO of PT Noah Health Indonesia. He is Chairman / Vice Chairman / Director of over a dozen companies.

How To Turnaround Your Business By Josiah Go

In my previous article (Why Businesses Fail), I explained that businesses fail when lacking in at least one of these four factors: Product-Market, People, Peso, and Prayers. This article will...
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Why Businesses Fail by Josiah Go

There was a frantic call one morning. The man on the other side reminded me that we met in one of the marketing and innovation conferences he attended where I,...
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My Top 10 Blog Posts in 2014 by Josiah Go

After sharing my top 10 Q&A for 2014, I would like to share my top 10 blog posts for 2014 according to number of readers. Interestingly, my two articles about...
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My Top 10 Q&A Blog Posts in 2014 by Josiah Go

I started on May 9, 2014 with an interview with marketing expert Edwin Totanes. The interview was quite long and it had to be split into two parts. It...
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20 Marketing Trends and Predictions for 2015 by Josiah Go & Chiqui Escareal-Go

Last year, we put together a list of trends which was really borne out of personal reflections, based on past experiences on how things tended to progress or divert into...
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About My Marketing Blog

Most of the things I have done in marketing and for the marketing industry can be called accidental if not for my single-minded focus on how I “live” marketing –...
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Q&A with Gardenia President Simplicio Umali on Defensive Strategy

Q1: One of your competitors was first to launch a sugarfree bread variant in 2012, which captured a significant 15% market share in the wheat & health bread category. How...
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Looking Back: Trends to Watch in PH in 2014 and Beyond By Josiah Go & Chiqui Escareal-Go

(Thanks to Inquirer for publishing this article last Jan. 10, 2014. The co-author of this article, Chiqui Escareal-Go, is President & CEO of marketing training firm Mansmith and Fielders, Inc....
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Invest To Donate: Social Enterprise with a Unique Business Model

At the height of typhoon Yolanda a year ago (2013), I was sick and immobilized at home but I felt I had to do something to help those affected by the...
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Q&A with ABENSON Managing Director Winston Lim on Appliance & Gadget Retailing

Q1: Retailing appliances has many pain points where customers go through a process of information search, face-to-face inquiry, product demo, delivery and after sales. How is Abenson addressing customer irritants...
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