Author Archives: Josiah Go
Why Top Bloggers are Getting Recognized by Josiah Go
Last July 2012, I was blessed to be invited to speak at both the Asiannovation Conference of the Philippine Marketing Association (PMA), and the Franchise Asia Convention of the Philippine...
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Q&A with Gretchen Ho on Winning and Inspiring Others to Win
Q1: Your name is synonymous to volleyball. Yet, your first love was basketball. What life lessons have you learned shifting from basketball to volleyball? A: I’ve learned that you have...
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Life Lessons From Dad by Josiah Go
(An anniversary tribute to my late dad, Dr. Charles Gosingtian) Rich girl, poor boy is often the theme of many movies, and it is the story of my mom and...
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Q&A with Mind Museum Managing Director Manny Blas on Marketing as a Way of Life
Q1: You were a La Salle brother for 5 years but decided to be a marketer of P&G, Citibank, Pepsi and Sara Lee, what attracted you to marketing that made...
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When High Sales Becomes Bad by Josiah Go
Don’t celebrate yet – hold that promotion to the next position! Review your expansion plan first. Know that many situations of high sales may not be sustainable. 1. Few Repeat...
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Q&A with L’Oreal Consumer Marketing Director Chad Sotelo on Defensive Marketing
Q1: Your competitors have attacked your makeup and skincare categories. How are these products doing now and what did you do then to defend your turf? A: Being the world’s...
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Immersion with the Mass Consumers by Josiah Go
It is always good to be mindful of mass-based consumers and the poor and marginalized. It’s even better to stay with them to watch what they do and why. A....
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Q&A with Author Emilio Macasaet III on Managing Distributors
Q1: As someone who rose from the ranks, what are some of your most unforgettable experiences while starting out as a rookie? A: Fresh from college, I joined Gillette as...
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When Marketing May Not Work by Josiah Go
Why do some marketing strategies work with some companies but not with others? Besides having bad products, pricing and a host of related issues that affect awareness, trial and repeat purchase,...
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Q&A with Marketing Guru Pet Bautista on Turning Around Brands
Q1: You have been president or managing director of San Miguel Brewery, Kraft, URC and many other companies, then you shifted to the government as president of Philippine International Trading...
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