Author Archives: Josiah Go
Q&A with Philippine Franchise Association (PFA) officers on Franchising (Part 1)
Question 1: Is franchising a better option than starting your own business from scratch? PFA Chair Emeritus & BLIMS President Samie Lim: While it is true that starting a business...
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Getting The Job Done
Execution involves having the capabilities to get the job done. In Mansmith’s implementation workshop, we call this the 3Cs of capabilities – coordination, competency and commitment. This helps in solving...
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Q&A with Belle de Jour Planner Founder Darlyn Ty on Being Resilient in Business (Part 2)
Q5: You have launched the BDJ Beauty Box. Is this your response to seasonality in your planner business A: We launched BDJ Box, our online beauty discovery service for women,...
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3 Fundamental Truths about Defensive Marketing
One of the questions often asked in my marketing seminars is about defending against attacks from competition and even substitutes. When brands become successful, they are bound to attract the attention of others who may want...
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Q&A with Belle de Jour Planner Founder Darlyn Ty on Being Resilient in Business (Part 1)
Q1: You created a new category – the first planner for women. What inspired you to launch the Belle de Jour planner in 2006? A: When we introduced the first Belle...
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Grow From Failures
A few years ago, I was one of the plenary speakers of the Philippine Center for Entrepreneurship’s Go Negosyo Youth Summit. Let me share the five highlights of my talk on “Grow...
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What are Revenue Models of Major Retailers?
There are so many ways major retailers selling fast moving consumer products (FMCG) in the Philippines can make money beyond buy and sell. Mansmith conducted interviews with manufacturers on their...
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Q&A with Pong Ejercito on Customer Development
Q1: You are an industrial engineer and you started as a methods officer in the finance function in 1977 for Unilever (then PRC). How did this influence your thinking process...
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Q&A with East West Seeds Country Manager Dr. Mary Ann Sayoc on Using Advocacy to Expand Market
Q1: East West Seeds is the dominant market leader in vegetable seeds in the Philippines controlling majority of the market. How was this made possible in your industry? A: This was...
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What is Market-Driving Strategy? By Josiah Go
Without a market-driving strategy, a marketing plan focusing solely on the served market is incomplete as it risks losing the underserved or unserved markets (sometimes even bigger than current customers)...
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