Giving Back as a Marketing Mentor to PUP Students by Josiah Go

Giving Back as a Marketing Mentor to PUP Students by Josiah Go

Articles
Every week, I get invited to talk about marketing in various institutes. Some student leaders are thoughtful, asking me when I would be available and proposing to adjust to my schedule. I am flattered to receive such offers; however, due to scheduling conflicts, I am forced to decline most of the time. To do my part in furthering the development of marketing minds in our schools, my marketing blog (www.josiahgo.com) remains free to access. On my 25th year as a marketing author, I decided to do the opposite and reach out to a school. I asked one of my new hires, Renz Paulite, who is the former President of the Polytechnic University of the Philippines Junior Marketing Executives (JME), to get in touch with his alma mater for a talk…
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Waters Philippines wins CMO Asia Award for Customer Satisfaction Leadership by Josiah Go

Waters Philippines wins CMO Asia Award for Customer Satisfaction Leadership by Josiah Go

Articles
Singapore - Waters Philippines has been bestowed the Customer Satisfaction Leadership Award by CMO Asia's Water Leadership Award ceremony at the Le Meredian Hotel in Singapore on August 2, 2017. Representing Waters Philippines is Chairman Josiah Go. Launched in 1995, Waters Philippines is a pioneering and innovative company with many firsts: 1st home water purifier firm in the Philippines utilizing the multi-level marketing (MLM) compensation scheme for its distributors-sellers 1st MLM to offer in-house credit installment up to 28 months without recourse to its distributors-sellers 1st MLM to introduce ion cleanse technology in the Philippines 1st MLM to launch 6 basic rights of distributors 1st MLM to launch a 90-day satisfaction warranty for new distributors Company founder was the principal author of the 8-point test to distinguish legitimate MLM against…
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MLM and Inclusive Growth by Josiah Go

MLM and Inclusive Growth by Josiah Go

Articles
Many people aspire to have personal freedom and financial independence or want to be an entrepreneur but do not have huge capital. The route is typically via trading (buy and sell), opening a small neighborhood store or eatery, getting a franchise kiosk, or becoming a multi-level marketing (MLM) distributor. MLM, also known as network marketing, is a modern direct sales compensation plan where distributors are paid on their personal sales and sales of their recruits, thereby improving their income source from the effort of others as well, liberalizing what used to be available only to employed sales managers and sales supervisors. MLM is not the same as pyramiding, an illegal business method, where compensation is derived from either simple recruitment (without sales) or complex recruitment (balancing a pair of recruits,…
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Waters Philippines: Keeping You Healthy While Saving You Money by James Humarang

Waters Philippines: Keeping You Healthy While Saving You Money by James Humarang

Product, Special Features
Waters Philippines is the market leader in home water purifiers in the Philippines and has started operating in Indonesia through a subsidiary, PT Noah Health in 2015. Founded by best selling marketing author Josiah Go, it is celebrating its 20th anniversary this year. Josephine Recto, Waters' general manager, shares her thoughts about how the company has grown and why it attracts independent entrepreneurs to be distributors of the Korean-made Waters Bio Mineral Pot. Q1: Waters Philippines started MLM in the Philippines in 1995 even ahead of Amway and Herbalife. It has not just survived but grown despite being a consumer durable company. What made it an outlier? A: Waters Philippines has always been the opposite of the traditional MLM companies. A few common beliefs regarding direct selling and MLM success…
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From Entrepreneur to Teacher: Lessons from Josiah Go

From Entrepreneur to Teacher: Lessons from Josiah Go

Articles
(Reprinted with permission from Inquirer. The article originally appeared in Dr. Ned Roberto's column Marketing Rx on Nov. 20, 2015) Last Friday’s column (November 13, 2015) ended with my promise that I will invite a teacher but who was first a successful entrepreneur so we can learn from his experience. I invited and he has graciously accepted. So here’s my dear friend Josiah Go - Ned Roberto Most of my entrepreneurial journeys have been granted much grace from God. I see everything as stepping stones where goals are achieved because I do tend to see beyond lines of sight and am always ready to pursue opportunities with the clear purpose of achieving what I set my mind to. I began a second career in education by understanding my own training…
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Five Forces in Franchising

Five Forces in Franchising

Articles, Franchising
One of the key contributions of Harvard Professor Michael Porter is popularly known as the Five Forces. Simply put, it defines the five major forces that affect profitability in an industry. These five forces are bargaining power of suppliers, bargaining power of customers, competitive intensity, threat of new entrants as well as threat of substitutes. One of the many features I like about the five forces is that the concept of profitability does not need to come from operations. Profit can be sourced directly from better sourcing which gives you an advantage over new and existing competition, and even substitutes. That is why trusted managers or partners are in charge of purchasing as the changing prices of different raw materials and marketing investments may affect the bottom line. Let's apply…
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Waters Video Challenge by Josiah Go

Articles, Service, Special Features
In my previous post, I wrote about the MarkProf Foundation Inc. which has been honing deserving graduating student leaders  through a life-changing 7-weekend boot camp in Marketing Leadership. Just recently, MarkProf made official its roster of “Top 25 Marketing Management Trainees of the Philippines” through the graduation of its 11th batch last December 6, 2014. Kudos to the MarkProf scholars who successfully passed the rigorous training. On top of the mind-racing challenges, there was one exciting addition this year, a first in the MarkProf history – the Waters Video Challenge.  Part of their overall grades would depend on creating a compelling short video featuring Waters Bio Mineral Pot, the leading home water purifiers in the premium segment. With over 1 million units sold worldwide, the delicious-tasting Waters' 3-in-1 mineral-alkaline-purifier helps make people healthy while saving them money. Imagine spending P200 a week in buying from water refill station, that's P800 a month, P10,000 a year or P600,000 (US$13,000) in lifetime cost, offering a compelling reason to shift without too…
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