#CloseThatSaleWithSensei by Josiah Go

#CloseThatSaleWithSensei by Josiah Go

Articles
What has really changed in selling and sales management? Attributed to how the dynamic process of selling evolved through the years, Sensei Business Academy (A division of Mansmith and Fielders) recently launched its 1st ever Sales Conference, with the theme “Close that Sale and Open Profitable Relationships”. (Standing from left to right: Mansmith Partner Emilio Macasaet III, Mansmith Group Chairman Josiah Go and Mansmith CEO Chiqui Escareal-Go). Seated from left to right: Milona Barraca, Ronnie Traballo, Howell Cu, Ian Santos and Ted Estacio) The full house conference showcased five of Sensei’s resource speakers who shared what they have mastered from their years of practice in the field of sales—how they went extra mile to understand customers, satisfy them and provide extra value for mutually-beneficial relationships. Finance guru Ted Estacio spoke…
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Don’t Pursue Your Passion! by Josiah Go

Don’t Pursue Your Passion! by Josiah Go

Articles
I was recently invited by a company to give a talk to existing and aspiring entrepreneurs about “Pursue Your Passion”. I was hesitant to accept unless they add a question mark at the end of the title, as I wanted some discussions to refine the idea. Apparently, the organizer did not agree and I did not hear from them anymore. Pursuing your passion is not wrong. I am sure my friends, relatives and colleagues have good intent when they tell their children and siblings the same thing. I myself have heard it in some talks and have read about it in some publications. But the advice, I am sorry to say, is inadequate. Think of painting or songwriting for instance. The creative person can pursue a passion, provided that he…
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Q&A with Mansmith Training Group CEO Chiqui Escareal-Go on Advocacy and Doing Good by Entrepreneur Magazine

Q&A with Mansmith Training Group CEO Chiqui Escareal-Go on Advocacy and Doing Good by Entrepreneur Magazine

Advocacy Marketing, interviews, Q&A
Q1: You have been with Mansmith for over 10 years, what was Mansmith like before and after you took over? A: Back when it was founded in 1990, Mansmith was inspired by a simple passion for learning – i.e., learning beyond textbooks, learning from experts, learning about what matters in business, among others. There was an opportunity for a training company to concentrate in the area of marketing and sales which was sort of against the grain that time, as all other training companies were offering all sorts of courses without specialization - like journalism and creative writing, credit and collection, together with marketing and sales. Executive education was not popular then as companies saw training as a cost rather than as an investment. It was important to focus on…
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Waters Philippines: Keeping You Healthy While Saving You Money by James Humarang

Waters Philippines: Keeping You Healthy While Saving You Money by James Humarang

Product, Special Features
Waters Philippines is the market leader in home water purifiers in the Philippines and has started operating in Indonesia through a subsidiary, PT Noah Health in 2015. Founded by best selling marketing author Josiah Go, it is celebrating its 20th anniversary this year. Josephine Recto, Waters' general manager, shares her thoughts about how the company has grown and why it attracts independent entrepreneurs to be distributors of the Korean-made Waters Bio Mineral Pot. Q1: Waters Philippines started MLM in the Philippines in 1995 even ahead of Amway and Herbalife. It has not just survived but grown despite being a consumer durable company. What made it an outlier? A: Waters Philippines has always been the opposite of the traditional MLM companies. A few common beliefs regarding direct selling and MLM success…
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6 Suggestions On Training Future Business Leaders by Josiah Go

6 Suggestions On Training Future Business Leaders by Josiah Go

Articles
One of the more frequently asked questions by parents who have children starting to help them run their businesses is how to train their children to succeed them. Sometimes, the question even starts with – how do we get our children to want to run the family business? While this issue on family succession has many facets including personal ones, allow me to offer six suggestions on training “children-of-owner” (or COO) from a business perspective. First, the goal or goals of training must be clear. Is it for the owner’s children to appreciate the dynamics of the business, is it for them to sit in the board, or is it for them to take over? Different goals will have different methodologies and content. Imagine a pole with two ends, the…
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