I had the pleasure of interviewing 4 groups of people in 2015. They are listed according to number of readers below. Q&A w/ YMMA winners Candice Alabanza, Lester Estrada, Cristina Lao & Alan Supnet on Hiring Fresh Graduates for Brand Marketing Work https://josiahgo.com/qa-on-hiring-fresh-graduates-for-brand-marketing-work/ Q&A with Direct Selling Association of the Philippines (DSAP) Officers on Understanding Pyramiding Scams https://josiahgo.com/qa-with-direct-selling-association-of-the-philippines-dsap-officers-on-understanding-pyramiding-scams/ Q&A with […]

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Q14: What are commonalities franchisors look for in franchisees other than having the money to franchise? Potato Corner CEO Jose Magsaysay: For new franchisees and partners, we look for a connection.  Every communication is an evaluation or a test of how we connect to them.  From an email to the first meeting, we probe and if there is a connection we […]

Q5: Some companies do not franchise their businesses because of quick ROI and significant positive cash flow. A few have been able to successfully expand quickly. What are pros and cons of this approach? Fruit Magic President Dr. Alan Escalona: A business that wants to increase its market reach and advance its brand value needs to expand rapidly. If the said business […]

The Philippine Franchise Association (PFA) is the Philippines’ pioneer and largest franchise association. It’s officers list includes the who’s who of business with Samie Lim of BLIMS Furniture as chairman emeritus, Yvette Orbeta of Wendy’s as chairperson, Bing Limjoco of Francorp and Robert Trota of Max’s Group as vice chairmen and Franklin Go of Goldilocks as president . Its membership […]

Question 1: Is franchising a better option than starting your own business from scratch? PFA Chair Emeritus & BLIMS President Samie Lim: While it is true that starting a business creates jobs and may even open more opportunities for other businesses, the sad reality – not only in the Philippines but throughout the world – is that many start-ups end […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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