Marketing Training Outside, Marketing Advocacy Inside

Marketing Training Outside, Marketing Advocacy Inside

Articles
Mansmith and Fielders Inc. will soon be celebrating its 30th year anniversary in 2020.  In 2004, Chiqui Escareal-Go took over as head and shared her vision of converting Mansmith from training and consulting to an advocacy-based company, emphasizing Mansmith’s role in “helping marketing and sales teams soar”. Thus was born the Mansmith 4I’s - - information, ideas, inspiration and infrastructure, that guide us in developing the business we are in. We are forever grateful for the continuous support of clients and friends that has enabled us to initiate and institutionalize many firsts in our industry, for the benefit of the marketing community: The Mansmith Young Market Masters Awards (YMMA) - the first and only recognition program for young brand and business builders 35 years old and below which has been inspiring young people since 2006.…
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Changing Behavior in Serving Shark Fin Soup by Josiah Go

Changing Behavior in Serving Shark Fin Soup by Josiah Go

Articles
I used to drink shark fin soup. But my wife and I stopped going to shark fin restaurants or consuming shark fin soup after we learned what sharks had to go through before a bowl of shark fin soup is served to humans. 8 Reasons Why We Should Say No to Shark Fin Soup: First, shark fins have low nutritional value. Second, shark fins have no taste. It gets its taste from other cooking ingredients. Photo Credit: WWF Hong Kong Third, despite prices dropping, shark fins are expensive. Fourth, shark fins have no proven medicinal value. In fact, it contains high levels of mercury (made more concentrated with the treating and drying process), plus hydrogen peroxide to make its color more appealing. (Note: Pregnant women and young children, beware of…
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Project Opportunities Cafe of JCI Manila by Josiah Go

Project Opportunities Cafe of JCI Manila by Josiah Go

Articles, Service
My youngest son Calel Gosingtian had the opportunity to work at a Four Seasons Hotel in Jacksonhole, Wyoming, which is the no. 1 ski resort in North America. Four Seasons Resorts and Residences is the only 5-star, AAA 5-diamond hotel in Jacksonhole. It is a hotel known to choose personality and attitude over experience, and then turning them to into world class service providers. Calel worked there for close to a year in 2013-2014 when he was 21 years old and still had a year left at De La Salle Benilde as part of his on-the-job training required to complete his course in Hotel, Restaurant and International Management. It was tough working as a food runner in a restaurant with high standards but he learned the ropes alternating different roles…
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10 Things You Didn’t Know About Yellow Boat of Hope by Josiah Go

10 Things You Didn’t Know About Yellow Boat of Hope by Josiah Go

Articles
It's been 6 years and I have been reminded about Yellow Boat of Hope (YBH) via a video I recently saw. I have been wanting to blog about this interesting story from my perspective. Thanks to then head of new media of Malacanang (in 2010) Jay Jaboneta, who had acknowledged me in the video as the first to donate to a fund in order to buy a boat to ferry children in Layag-Layag, Zamboanga to school, instead of them swimming to get there during high tide. This is true since I actually initiated the fund drive myself after I read his post where he shared the ordeal the children went through every day just to get to school. I challenged him to do more than say a story and so…
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Joey Concepcion and Go Negosyo by Josiah Go

Joey Concepcion and Go Negosyo by Josiah Go

Articles
I met Joey Concepcion in 1982. I was a 20-year old fresh graduate working in the brand management division of RFM co-owned by his family. He was working there a year ahead of me as promotions manager. I remember hitching a ride with him during some of our Cabuyao plant meetings. I decided to be an entrepreneur in 1985. Tony Ding, then vice president of RFM's meat processing asked me to stay and wait three more months as he was about to take over marketing and he wanted me to be his marketing manager. I guess it was not to be as I had already committed to a new partnership venture with the Abenson group then. Years later, Joey became president of RFM, he spearheaded the shift from the conservative…
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The Women of Ariel by Josiah Go

Articles
I saw the video of Ariel India's 'Share The Load' campaign when Inquirer's business editor Raul Marcelo shared this in his Facebook page. It features a father apologizing to his daughter on unequal gender role where men take less responsibility at home even if both husband and wife are now working and tired when they get home. The father-and-daughter role made me think of Tricia, my only daughter, who will take on a different role when she gets married in less than 10 months. She will move out of our house to live in a condo with her future husband, away from the comfort of many household helps. However, I am relieved knowing her fiancee has a progressive laundry business and she probably need not do as many household work…
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Q&A with Mansmith Training Group CEO Chiqui Escareal-Go on Advocacy and Doing Good by Entrepreneur Magazine

Q&A with Mansmith Training Group CEO Chiqui Escareal-Go on Advocacy and Doing Good by Entrepreneur Magazine

interviews, Q&A
Q1: You have been with Mansmith for over 10 years, what was Mansmith like before and after you took over? A: Back when it was founded in 1990, Mansmith was inspired by a simple passion for learning – i.e., learning beyond textbooks, learning from experts, learning about what matters in business, among others. There was an opportunity for a training company to concentrate in the area of marketing and sales which was sort of against the grain that time, as all other training companies were offering all sorts of courses without specialization - like journalism and creative writing, credit and collection, together with marketing and sales. Executive education was not popular then as companies saw training as a cost rather than as an investment. It was important to focus on…
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Q&A with World Vision National Director Jody De La Cruz on Fundraising Strategies

Q&A with World Vision National Director Jody De La Cruz on Fundraising Strategies

interviews, Q&A
Q1: Your foundation has been helping 30,000 children through some 17,000 regular donors. What fundraising strategies have proven effective for you? A: World Vision in the Philippines took the bold step of seeking donations from Filipinos inside malls. We were actually the first NGO here in the country to do this. Our staff asked mall-goers to “help a child go to school by donating P450 a month.” It was a simple question but the message was close to Filipino hearts. We had to drum up hype for the organization and make more people aware of our programs. Our staff also served as first donors and we engaged influential personalities to be brand ambassadors. We asked them to sponsor kids and speak on our behalf. We expanded our donors’ database by…
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Q&A with East West Seeds Country Manager Dr. Mary Ann Sayoc on Using Advocacy to Expand Market

Q&A with East West Seeds Country Manager Dr. Mary Ann Sayoc on Using Advocacy to Expand Market

interviews, Q&A
Q1: East West Seeds is the dominant market leader in vegetable seeds in the Philippines controlling majority of the market. How was this made possible in your industry? A: This was made possible by a strong research and development, being close to the market (localized breeding and variety development), understanding the needs of our customers (farmers), excellent technology transfer services and engaged and highly motivated employees. Q2: Your business model is to sell to farmers, dealers and financiers, but your company launched the game-changing 'Tanim sa Kinabukasan' advocacy in 2011 which added a business-to-consumer channel. How was the project conceived? Can you share with our readers the insight behind tapping grade 5 and 6 elementary school children to plant vegetables in schools? A: The Philippines has the lowest per capita consumption…
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Q&A with Gretchen Ho on Winning and Inspiring Others to Win

Q&A with Gretchen Ho on Winning and Inspiring Others to Win

interviews, Q&A
Q1: Your name is synonymous to volleyball. Yet, your first love was basketball. What life lessons have you learned shifting from basketball to volleyball? A: I've learned that you have to accept the realities in your life and make the most out of what you have. At that time, we didn't have a basketball team in high school and I wanted to be a school athlete. So I tried out volleyball and came to really love the sport. I've also learned that you have to try things before saying no to them because you'll never really know. The opportunities that you have in front of you might be greater than what you had previously planned for yourself. Trust and let go :) Q2: You won many games but lost a…
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