It began with an infrastructure – a Viber group that allowed over 100 Acropolis homeowners to communicate about things of interest to the community, some of which required fast decision making, or needing discussion on important matters that affected every one. Eventually, more and more homeowners were asking each other for referrals in that online community, leading to the offering […]

Publicly-listed Agrinurture Founder Antonio Tiu is launching plant-based meat substitute products in 2020. Mr. Tiu is a former adjunct faculty member of the De La Salle University, a recipient of EY Emerging Entrepreneur of the Year 2009 and the Ten Outstanding Young Men (TOYM) of the Philippines in 2011. In this interview, he shares with us the importance of eating the right kind of food. […]

“Josiah Go’s ‘Marketing Strategy and Plans’ is the longest-running marketing strategy seminar in the Philippines. On its 107th batch, it was totally reinvented with ALL NEW cases and a new title ‘Right to Win, Play to Win: The Best of Marketing Decision Making’. The Right to Win, Play to Win quadrant can help marketers, strategists, business owners and executives determine […]

Gary Carandang is an entrepreneur and senior consultant of Corporate Achievers Institute (COACH). Prior to this, his corporate life includes being VP Commercial of Republic Cement, Key Account Director and Commercial Unit Director of Coca-Cola Femsa, National Sales Trade Director of Mead Johnson, VP Sales of Nestle where he was expatriated in Switzerland for a year and a half. Gary […]

I invited our team in Mansmith and Fielders Inc to share some of the marketing trends and insights they expect to happen more in 2020 and each shared one major point. I have included mine last.  Chiqui Escareal-Go, Chief Behavioral Strategist – Purpose, including brand purpose will increasingly become center of strategy, not as an add on. As consumers become […]

I was again invited by Go Negosyo to the free “Mentor Me On Wheels” caravan last October 17, 2019 at the SM Megamall. Three entrepreneurs were assigned to me, but due to space constraint, I will only share one case then cite marketing lessons entrepreneurs can learn from the case. Remy is an Iloilo entrepreneur who wanted to distribute leche […]

I get lots of new ideas by reading, by traveling, by attending events, by observing, by conversing with others, by attending seminars and conferences, among others. I specially like to attend conferences as you get to listen to different perspectives of various speakers and network with like-minded individuals. The last training I attended was the TechLearn Conference in New Orleans […]

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The year was 1979. I was a 17-year old working student in college. We just moved residence to Congressional Village in Project 8, Quezon City. My father was proud that finally, at age 50, he was able to buy a house and lot. He delegated the responsibility of hiring a driver to me. I accepted even if I have never […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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