In one of my previous blog entries Mindset and Mastery: Why Most Negosyos Fail, I discussed how many business owners, leaders, and entrepreneurs struggle with identifying the real reasons they continue to face challenges when running their business. All too often, they focus on addressing the symptoms of their problems and not the true root cause of their issues. But if we […]

In this pandemic, many companies have resorted to different moves. Here are 4 I would like to demystify.  Myth #1: Cut marketing costs during a recession. Truth: Within the 3 mandates in a business recovery we have been sharing, cutting unnecessary costs to attain operational efficiency is a critical goal, but it needs to be balanced with the other two, […]

Austerity Marketing is marketing to consumers who do not want to spend, such as in an economic downturn. It is the natural behavior of consumers to be a lot more conservative during a recession, but marketers still have a mandate to satisfy the changing needs of the consumers while simultaneously growing their brand profitably. The biggest myth, however, is that […]

On August 11 2020 (Tuesday) during the first of sixth series of the 15th Mansmith Young Market Masters Summit (YMMS), the marketing community will experience the first FREE Marketing Unconference in the Philippines. What exactly makes this unconference different compared to traditional marketing conferences? Read the quick guide below: Mansmith and Fielders Inc. has adopted the theme “Reconnecting Marketing in the […]

Six marketing and sales experts will share the new realities of the new normal in the 2nd Mansmith Brand Summit which premiers on July 8, 2020 via the online platform of Continuum Academy, where  learning can happen “at your own time, at your own pace, in your own place”.   The Summit  entitled “New Realities in Marketing“ will still be available after premier date, in case marketers and entrepreneurs […]

Unemployment data provided by the Philippine Statistics Authority shows a record 17.7% unemployed Filipinos as of April 2020. Out of about 44 million in the labor force, that’s close to 8 million people, and May 2020 data is expected to rise further. Trade Union Congress of the Philippines, the largest labor group in the country, estimates a total of 12 […]

In June 2017, I launched a pioneering seminar “5 Skills of Master Strategists” after finding commonalities in the successful approaches of CEOs when in comes to strategy formulation and execution. The 5 skills are sensemaking, innovating, influencing, executing and discovering. I started interviewing CEOs, CMOs and award-winning young marketers in my blog since May 9, 2014, although I have featured dozens of […]

David versus Goliath is a popular story in the Bible (1 Samuel 17) where the underdog David won in the Valley of Elah, in spite of the odds against him.  The giant Goliath challenged the Israelites to single combat mornings and evenings for forty days disturbing them while they were in their prayers. The Israelites ran away in terror each time […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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