Growing up Protestant, my postgraduate studies led me to a Catholic theology school. Professors openly acknowledged the flaws of some of the early Popes, paving the way for the 15th-century Protestant Reformation initiated by Martin Luther. This article isn’t about religion; its references to religion are merely contextual. Luther, a bold Catholic priest, defied conventions, facing excommunication and heretic status. […]
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(From left: Obispo, Chua) For nearly a decade, I’ve had the privilege of conducting interviews with numerous business personalities. In a unique twist, I recently engaged in a reverse interview where I was interviewed by Markprof Alumni Board President, She Obispo and Programs Head Alyana Chua. We delved into the rich history of the Markprof Annual Marketing Leadership Bootcamp, a transformative program that […]
In a previous article, I delved into the Battle of the Bargains and its far-reaching effects on brands and marketers. This time, I’m back with more insights. It’s time to realize that bargains aren’t always the win-win situation they appear to be. Unscrupulous sellers can damage consumer trust, leading to buyer dissatisfaction and regret. This not only tarnishes the seller’s reputation but […]
Edward Lee is the Founder and Chairman of COL Financial, the pioneering force behind online stock trading in the Philippines. With an unparalleled presence, COL Financial commands the industry with an impressive clientele exceeding half a million and net investments surpassing P100 billion. A master innovator recipient of the 3rd Mansmith Innovation Awards, he graciously imparts his profound insights on […]
Leni Olmedo, the country manager of Amway Philippines, has been with the company for the past two decades. She provides insights into the strategies and efforts she and her team implemented to successfully lead Amway’s recovery and subsequent growth. Q1: As the leader of Amway Philippines since 2003, you successfully reversed a 7-year sales and distributor decline, achieving six consecutive […]
Oscar Villamora is the Managing Director of URC. He is a recipient of the Mansmith Young Market Masters Awards (YMMA) in 2010. Here he shares his views on managing managers, in the field of sales and marketing. Q1: What do you think is the most significant challenge facing sales managers today, and how can they overcome it? A1: The first […]
Even before PURPOSE claimed its own space in the growth equation of companies, Mansmith and Fielders had already owned a unique positioning in the training industry. Mansmith is not just a training and consulting firm with a specialized focus on marketing, sales, and innovation, it is the only company in its field driven by advocacy. This transition happened in 2004 […]
Vicky Abad is the Managing Director of Ipsos. She brings with her over three decades of marketing and research experience in the arena of creating innovative products and solutions as well as helping build great brands. In this interview, she shares about the trends and trajectories for 2023 and beyond. Q1: Before we discuss trends, help us understand where we are […]
Typically, my family would order from food entrepreneurs at least two to four meals weekly, sometimes even more frequently. We wanted to support entrepreneurs as well as the economy. In fact, I released a 4-minute free video “Business Model Map for Food Delivery Business” on YouTube to help these entrepreneurs understand the bigger picture of their business–many have thanked me […]
Premortem is a pre-event or pre-launch meeting where members articulate and anticipate anything that may cause an initiative to fail. The technique is a decision making tool developed by Dr. Gary Klein that was intended to improve a plan by removing overconfidence and reducing errors. In anticipating problems and worst case scenarios, the company can prevent financial and/or reputation risk […]