Chris Manguera is the Chief Marketing Officer of Mynt. He won the Mansmith Young Market Masters Awards (YMMA) in 2018 and shares his insights about the mobile money and micro lending business. He will share more marketing tips during the 10th Market Masters Conference on April 3 at SMX Aura. Q1: Mobile money continues to soar as a lifestyle product. […]
Search Results for: market driving
Henry Sy, SM and the Philippines: I wrote about SM and Henry Sy in my books (Principles and Practices in Marketing in the Philippine Setting, and Entrepreneurship: Starting an Enterprise, Having an Innovation Mindset) because discussion of marketing and entrepreneurship in the Philippines setting without SM and Henry Sy would not be complete. The legendary king of retail, king of […]
Toby’s Sports celebrated 40 years in sports retailing in 2018. It opened a new world class flagship store in BGC promising customers an omni channel experience. Toby’s President Toby Claudio, a Mansmith Young Market Master Awards (YMMA) winner in 2008 shares with us his excitement about the future of sports retailing. Q1: There is a rising interest in health and […]
Iceal Penalosa is the general manager for contact center and food delivery of Max’s Group Inc., the leading full-service restaurant company in the Philippines, composed of Max’s, Yellow Cab, Pancake House, Krispy Kreme, Terikayi Boy, Dencio’s, among other restaurants. He won the Mansmith Young Market Masters Awards (YMMA) in 2017. Iceal shares the background, challenges and trends in food delivery. […]
(From left to right, first row: Lim, Mendiola, Go, Ong. Second row: Chan, Tantoco, Santos, Lorenzo) The Philippine Retailers Association (PRA) will be holding its 25th National Retail Conference and Stores Asia Expo in SMX on August 9-10, 2018. We asked some of the PRA officers to update us on retailing trends. Q to Samie Lim, PRA Chairman Emeritus and […]
Christian Lim is Country COO of Microsoft Philippines. He is a recipient of the Mansmith Young Market Masters Awards for the year 2012 when he was connected with PLDT. He shares his insights about digital transformation, which he defined as driving people empowerment, operational efficiency, differentiated customer engagement and business model transformation through digital technology. Q1: Between the CMO and […]
The practice of brand management started with the classic memo by Harvard-trained Neil McElroy of Procter and Gamble (P&G) in 1931 while he was working on the advertising of the Camay brand. Eventually, he became the president of P&G and was also known to have served as a Secretary of Defense of U.S. President Dwight Eisenhower. Brand management was created […]
East-West Seed was founded in 1982 in a small farm in Lipa City, Batangas. The combination of European seed technology and expertise, and local experience in entrepreneurship and tropical climate farming led to the first market-oriented vegetable breeding company in Southeast Asia. Challenges still abound in the agriculture industry; to wit, lack of infrastructure on effective irrigation water distribution, dependence […]
Alvin So is Country Division Head of Bayer Consumer Health since July 2015. Previously, he was Head for South Asia, Bayer Consumer Health as a result of Bayer’s purchase of the Merck Consumer Care (MCC) Business last October 2014. In this role he was based in Singapore and led the Consumer Care/OTC division across 9 countries in South Asia namely: […]
Introduction: By now, my friends would know that education is an advocacy and a passion closest to my heart, the reason why I keep attending international conferences as well as sharing knowledge by writing articles for my blog, newspapers and books. These books were written for marketing practitioners and entrepreneurs, mostly based on our experiences and knowledge gathered for several […]