Solmux is the leading brand of cough syrup in the Philippines with its bacteria expel action feature that expels bacteria with phlegm. In 2010, Solmux was attacked by an herbal brand which highlighted its non-chemical, no allergy, no side-effects benefit promising cough of children can be gone in three days using formulation from natural lagundi leaves. The sales of Solmux […]
Search Results for: growth strategy
Dr. Alan Escalona took over Fruit Magic in 1999 and has expanded via company and franchised stores while adding new concepts along the way. He is currently president of the Philippine Franchise Association (PFA). He shares his insights about the vision and growth strategy of Fruit Magic and his franchising business. Q1: Your group took over the stores of RPM Fruit Magic in […]
Many corporate executives talk about culture, but very few can seamlessly connect deep organizational values with hard, marketing strategy. Unilab President and CEO Sebastian “Backy” Baquiran belongs to that rare breed. In fact, Backy achieved a historic milestone in the Philippine business community by becoming a rare two-time Mansmith awardee. What makes his trajectory fascinating is the order of his […]
Why Systemic Alignment Across the Strategy Links Beats Isolated Tactics Every Time I walked into a Pop Mart store in Shanghai and saw something unexpected: a Chinese company had built a global consumer brand around something most businesses struggle to manufacture: emotion. The shelves were filled with collectible figures. Customers were examining boxes, anticipating what might be inside, comparing figures, […]
Every year, I meet business owners who ask essentially the same question. “Our products are good. Our people work hard. So why aren’t we growing?” It is a fair question. What’s interesting is that another company, in the same industry, serving the same customers, often grows much faster. Same economy. Same regulations. Sometimes even the same suppliers. Yet the results […]
Author’s Note: This is an expanded version of last Friday’s article on the value proposition as a contract for relevance. When companies fail to deliver on their value proposition, the usual explanation is poor execution. Sales overpromised. Operations underdelivered. Customer service failed to manage expectations. Sometimes that is true. But when the same failures repeat across markets, teams, and leadership cycles, […]
Strategy does not fail in execution first. It fails in logic. What usually happens is this: teams build something that looks coherent on paper, defensible in meetings, and impressive in presentations, only to discover later that coherence is not the same as structural validity. At that point, execution is no longer strategy. It is recovery. And recovery is always more […]
One of the persistent gaps in sales development is the assumption that sales excellence is primarily a matter of frameworks, models, and conceptual instruction. Frameworks are useful. They provide language, structure, and discipline for thinking about growth. But they are not, by themselves, proof of commercial capability. Sales leadership is ultimately validated in a different environment—one defined by market pressure, […]
We tend to explain today’s instability in geopolitical terms—conflict zones, trade routes, shifting alliances. But beneath all of that runs a deeper strain: trust. When trust breaks at the level of nations and institutions, the consequences don’t stay abstract. They show up in higher fuel costs, tighter margins, and consumers whose purchasing power steadily erodes. We are, in many ways, […]
In strategy, what you don’t know can hurt you. But what you “know” for sure, that just isn’t so, will kill you. When we apply the PILA (Problem, Insight, Logic, Assumptions) reasoning stack, we see that the foundation of many global FMCG strategies is where the rot begins. Organizations have replaced “examine and reflect” with a “present and assume” culture, […]