When economic conditions shift, customer buying habits change, and input costs rise, corporate leadership teams often find themselves at cross-purposes.
Finance demands immediate cost discipline. Marketing and Commercial teams fight to protect brand equity, customer acquisition budgets, and promotional spend. Meanwhile, executive leadership struggles to balance short-term cash flow with long-term market position.
The common, knee-jerk reaction/ launching across-the-board 15% budget cuts or resorting to indiscriminate price discounting, often satisfies no one. Discounting erodes brand positioning and margin integrity, while blanket budget cuts strip away the very capabilities needed to capture market share.
Real business resilience isn’t about choosing between finance-led austerity or marketing-led spending. It is about fixing hidden operational drag.
When revenue growth slows, unseen margin leakages: misaligned unit economics, high trade channel costs-to-serve, bloated SKU inventories, and non-converting marketing channels. quietly drain enterprise liquidity.
To help executive teams align around a shared execution strategy, Mansmith CEO Chiqui Escareal-Go and I designed an intensive executive masterclass: Business Model Execution: 24 Diagnostic and Directional Tools in Challenging Times.
Aligning Growth, Capital, and Execution: The 24 Diagnostic Tools
This masterclass moves away from generic advice like “optimize operations” or “focus on high-margin products.” Instead, over two hands-on days, leadership teams work through 24 concrete diagnostic frameworks designed to isolate trapped working capital, protect pricing power, and build durable competitive moats.
DAY 1: Operational Redirection
Module 1: Viability, Cost Diagnostics & Customer Value Focus
Goal: Isolate hidden cost leakages, unfreeze trapped working capital, and absorb input price shocks without hurting core value creation.
- Tool 1: Margin-Return Profitability Matrix
- Tool 2: Unit Economics Diagnostic
- Tool 3: Value Chain & Cost-Driver Isolation
- Tool 4: Cash Velocity SKU Diagnostic
Module 2: Decoding & Winning the Intentional Customer Focus
Goal: Retain value-conscious buyers without running self-destructive discounts or diluting brand equity.
- Tool 5: Intentional Consumer Typology
- Tool 6: Buyer Friction & Utility Map
- Tool 7: 4-Action Framework
- Tool 8: Customer Lifetime Value (CLV) Diagnostic
Module 3: Trade Channel Dynamics & Distribution Execution
Goal: Manage channel conflicts, contain trade cost-to-serve, and optimize route-to-market efficiency.
- Tool 9: Platform & Ecosystem Competitive Map
- Tool 10: Trade Cost-to-Serve Audit
- Tool 11: Direct-to-Consumer (D2C) & Channel Reconfiguration Model
- Tool 12: Channel Efficiency Matrix
DAY 2: Future Proofing
Module 4: Business Model Transformation
Goal: Re-architect the core enterprise structure to expand market share while competitors stall.
- Tool 13: Mansmith Business Model Map
- Tool 14: Strategy Logic Chain
- Tool 15: SWOT Execution Matrix
- Tool 16: 5 BASES of Moat
Module 5: Market Defense
Goal: Anticipate rival desperation moves, defend margin structure, and avoid value-destroying price wars.
- Tool 17: Competitor’s Most Probable Scenario (MPS)
- Tool 18: Competitive Destructive Weapon & Defense Diagnostic
- Tool 19: Strategic Group & Capability Benchmarking Matrix
- Tool 20: Competitor Blind-Spot & Assumption Diagnostic
Module 6: Rapid Execution, Governance & Institutional Continuity
Goal: Align board committees, executive suites, and operational leaders on execution velocity.
- Tool 21: Trigger-Based Scenario Execution Roadmap
- Tool 22: The 5-Question Impact Filter Governance Audit
- Tool 23: Behavior-Based Execution KPIs & Balanced Scorecard
- Tool 24: The Four Levels Framework
Why Executive Teams Should Attend Together
When CEOs drive growth without CFO alignment on working capital dynamics, expansion drains cash. When CFOs mandate across-the-board budget cuts without CMO alignment, brand equity is compromised. But when CEOs, CFOs, and CMOs operate from a shared diagnostic framework, execution becomes precise, lean, and aggressive.
Attending this masterclass with your C-Suite and Management Committee (MANCOM) provides:
- A Shared Executive Language: Eliminate internal friction between Finance (demanding margin defense), Marketing (demanding brand growth), and Operations (demanding efficiency).
- Immediate Capital Recovery: Identify trapped liquidity and low-margin channel spend during workshop sessions to offset program tuition before Day 2 concludes.
- Pre-Authorized Playbooks: Leave with pre-configured scenario roadmaps so your executive team acts instantly when market conditions shift.
Executive Masterclass Details & Registration
- Program: Business Model Execution: 24 Diagnostic and Directional Tools in Challenging Times
- Facilitators: Josiah Go & Chiqui Escareal-Go
- Schedule: October 20 & 22, 2026 | 9:00 AM – 5:00 PM
- Venue: Face-to-Face Executive Workshop (Ortigas Center, Pasig City)
- Enrollment Packages: Individual seats, live interaction with speakers and peers, lunch, certificate of completion, and discounted Management Committee (MANCOM) packages (up to 9 executive seats for aligned C-Suite participation) are available.
Click here to secure your leadership team’s seats for the Business Model Execution Masterclass https://www.mansmith.net/event/business-model-execution-616/register