In 2019, we lost two of the most respected Taipans in the Philippines. In the top 10 of my most read marketing articles in 2019 were my tributes to the Philippines’ richest man, Henry Sy, who died on January 19, 2019 and industrialist John Gokongwei, who passed away on November 9, 2019. My top 10 marketing articles (according to the […]
Search Results for: growth strategy
Happy New Year. I am honored to have Q&As with leaders of different industries. They made time and unselfishly gave their insights in order for others to benefit from the learnings they shared. Thanks to the Philippine Daily Inquirer, the Philippines no. 1 broadsheet, for cross posting. My top 10 Q&A (according to the number of readers) are: 1.Q&A with […]
Stuart Jamieson leads Nielsen’s Watch and Buy growth strategy in the Philippines as managing director since 2012. Concurrent to this role, Stuart is the cluster lead in the Emerging Markets group, overseeing the business performance of Thailand, Vietnam and Myanmar. He held various leadership roles in Nielsen’s businesses in Australia and New Zealand prior to his appointment to the Philippines. […]
Solmux is the leading brand of cough syrup in the Philippines with its bacteria expel action feature that expels bacteria with phlegm. In 2010, Solmux was attacked by an herbal brand which highlighted its non-chemical, no allergy, no side-effects benefit promising cough of children can be gone in three days using formulation from natural lagundi leaves. The sales of Solmux […]
Dr. Alan Escalona took over Fruit Magic in 1999 and has expanded via company and franchised stores while adding new concepts along the way. He is currently president of the Philippine Franchise Association (PFA). He shares his insights about the vision and growth strategy of Fruit Magic and his franchising business. Q1: Your group took over the stores of RPM Fruit Magic in […]
One of the most persistent myths in product development is: “If you build it, they will come.” This belief has led many businesses to launch not because the market demanded it, but simply because they could. It’s the classic trap of supply-side thinking, where the focus is on what the organization can produce, not what the market needs. But hindsight has a way […]
Gian Dela Rama is the Chief Product and AI Officer at Sprout Solutions, where he leads the product management, AI research, machine learning engineering, and data science of the largest B2B software-as-a-service (SaaS) company in the Philippines. With over 21 years of experience, his leadership has driven major innovations, including the re-launch of ReadyCash and the development of ReadyWage, both […]
Founded in 2019, PayMongo enables businesses to accept various payment methods, from credit and debit cards to e-wallets like GCash and Maya, as well as over-the-counter payments. The platform has gained traction among startups and SMEs for its user-friendly API integration, helping empower the digital economy. PayMongo also made history as the first Filipino fintech startup to secure backing from […]
Marketing is a dynamic and fast-paced profession. As marketers, we constantly face the challenge of balancing immediate results with long-term relationship building. Amid the pressure to meet targets and deliver outcomes, we sometimes confront difficult ethical dilemmas. How can we maintain integrity, especially when temptation pulls us in different directions? This Holy Week offers us an opportunity to pause and […]
Alpha Allanigue is the Chief Relationship Officer of United Neon Group, the market leader in outdoor billboards. With her extensive experience in corporate planning, marketing, content, and strategy, she has played a pivotal role in shaping the company’s approach to the ever-evolving outdoor advertising industry. In this interview, Alpha shares valuable insights on how United Neon stays ahead of the […]