In 2007, Mansmith and Fielders Inc. started the Marketing Rescue advocacy as a tie up public service project with Entrepreneurs Magazine. The Marketing Rescue event was arranged with the magazine’s then publisher, Neil Palabrica. It was organized as a free live event, with me answering questions sent in by their readers ahead of time. It went on like that for a few […]
Search Results for: growth strategy
In 2019, we lost two of the most respected Taipans in the Philippines. In the top 10 of my most read marketing articles in 2019 were my tributes to the Philippines’ richest man, Henry Sy, who died on January 19, 2019 and industrialist John Gokongwei, who passed away on November 9, 2019. My top 10 marketing articles (according to the […]
Happy New Year. I am honored to have Q&As with leaders of different industries. They made time and unselfishly gave their insights in order for others to benefit from the learnings they shared. Thanks to the Philippine Daily Inquirer, the Philippines no. 1 broadsheet, for cross posting. My top 10 Q&A (according to the number of readers) are: 1.Q&A with […]
Stuart Jamieson leads Nielsen’s Watch and Buy growth strategy in the Philippines as managing director since 2012. Concurrent to this role, Stuart is the cluster lead in the Emerging Markets group, overseeing the business performance of Thailand, Vietnam and Myanmar. He held various leadership roles in Nielsen’s businesses in Australia and New Zealand prior to his appointment to the Philippines. […]
Solmux is the leading brand of cough syrup in the Philippines with its bacteria expel action feature that expels bacteria with phlegm. In 2010, Solmux was attacked by an herbal brand which highlighted its non-chemical, no allergy, no side-effects benefit promising cough of children can be gone in three days using formulation from natural lagundi leaves. The sales of Solmux […]
Dr. Alan Escalona took over Fruit Magic in 1999 and has expanded via company and franchised stores while adding new concepts along the way. He is currently president of the Philippine Franchise Association (PFA). He shares his insights about the vision and growth strategy of Fruit Magic and his franchising business. Q1: Your group took over the stores of RPM Fruit Magic in […]
Too many entrepreneurs treat networking, marketing, or content as magic fixes. We join clubs, attend meetups, post daily, hustle hard. But no matter how busy you seem, if your business model is flawed, nothing sticks. I’ve learned this after mentoring thousands of entrepreneurs and guiding teams at Mansmith & Fielders. Let me show you why so many fail despite the […]
As Mansmith and Fielders, Inc. marks its 35th year, we find ourselves both humbled by how far we’ve come and energized by what lies ahead. What started as an intimate seminar company has grown into an ecosystem, one built on education, empowerment, and public service. Our mission has remained constant: to help people and organizations grow! We’ve always believed that […]
Most marketing leaders pride themselves on discipline: detailed calendars, tightly defined KPIs, and precisely allocated budgets. These are signs of a well-oiled machine. But what if that very structure is what’s holding your business back? The danger is subtle but real: over-optimized marketing plans are slowly suffocating innovation. Rather than acting as launchpads for growth, many plans become rigid scripts, […]
In business and in life, we often tolerate things that no longer make sense. We experience routines, processes, and small inefficiencies that persist simply because no one has questioned them. These everyday irritations are so familiar, they go unnoticed. They become default thinking. But to customers, they are felt, and remembered. This is what I call common nonsense: things that […]