The practice of brand management started with the classic memo by Harvard-trained Neil McElroy of Procter and Gamble (P&G) in 1931 while he was working on the advertising of the Camay brand. Eventually, he became the president of P&G and was also known to have served as a Secretary of Defense of U.S. President Dwight Eisenhower. Brand management was created […]
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Venus Navalta is a highly respected media industry leader with a brilliant track record for building successful media agency operations. She rejoined the Interpublic Group as CEO of IPG Mediabrands Philippines back in 2015. She was previously Chairman of ZenithOptimedia, Philippines, where she propelled the agency to winning three “Media Agency of the Year” awards. Venus spent most of her […]
Alvin So is Country Division Head of Bayer Consumer Health since July 2015. Previously, he was Head for South Asia, Bayer Consumer Health as a result of Bayer’s purchase of the Merck Consumer Care (MCC) Business last October 2014. In this role he was based in Singapore and led the Consumer Care/OTC division across 9 countries in South Asia namely: […]
Bestselling sales author Emilio Macasaet III interviewed Chiqui Escareal-Go and myself during our book launch of ‘Principles and Practices in Marketing in the Philippine Setting’ in National Book Store Glorietta 1. Below is the transcript of the Q&A last Nov. 24, 2017. Q1 : In your experience, what have been some of the biggest misconceptions about marketing? Josiah: First, the […]
Social media marketing is a part of digital marketing, where more and more marketing budgets are being shifted from traditional tri-media (TV/radio/print) to its advantage. In fact, some major advertisers have started reassessing their return of investment (ROI) in using movies or TV celebrities, where millions were spent in exchange for their pulling power. Some personalities have accepted too many […]
Bistro Group is the biggest international casual dining chain in the Philippines with 17 major restaurant brands like Italianni’s, TGIFridays, Fish & Co., and Watami, to cite a few. Bistro Group VP Marketing Lisa Ronquillo shares her insights on marketing a portfolio of brands. Q1: You have 17 restaurants in the Bistro Group. Why is having a brand portfolio strategy […]
Kantar is one of the world’s leading data, insight and consultancy firms with 30,000 employees providing business strategies for clients in 100 countries. Kantar is part of advertising giant WPP, and its services are employed by over half of the Fortune Top 500 companies. Jane Ng and Ed Dacanay are Kantar Millward Brown Philippines Group Account Director and Business Director, […]
Lynn Baxter rose from the ranks as a medical representative in the UK through local, regional and global positions leading different products and markets in various countries such as China and Belgium. She is currently the President of GlaxoSmithKline (GSK) in the Philippines. GSK is a research-based, patient-focused global pharmaceutical firm. She shares her insights on the sales innovation process […]
Kantar is one of the world’s leading data, insight and consultancy firms with 30,000 employees providing inspirational insights and business strategies for clients in 100 countries. Kantar is part of WPP and its services are employed by over half of the Fortune Top 500 companies. Ria Vita Puangco is Kantar Added Value Philippines Managing Director. She started her communications career […]
Robby Go is the President and CEO of UBS Securities in the Philippines, a worldwide company headquartered in Switzerland. UBS has consistently been on the top rank of external surveys such as Institutional Investor (ranked 1st in research in 2016) and Asiamoney (ranked 3rd in research) for the equities product. UBS has also consistently been awarded by The Asset as […]