Q1: There is always a crossroad with growing family enterprises – that of professionalizing by hiring an experienced outsider or continuing governance within the family. How can you help in this regard? A: When a family enterprise is ready to professionalize, the first things that need to be done are the drawing up of the family governance constitution and the […]
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Q1: Joey Concepcion and you are the movers behind Go Negosyo. You also work together in RFM as his VP for Corplan. What are the secrets of working well together for over 20 years? These are not really secrets but I guess it is more of having shared vision and goals on what we want to achieve, both for RFM […]
Q1: You were in consumer advertising before marketing political campaigns. How do you influence decision making of specific voters? Do you use the same framework as marketing products or services? A: The same principles are involved: a good narrative, authenticity, and a compelling reason to buy or vote, in the case of politicians. Q2: Say some politicians have approached you. What do you […]
Q1. You have different pizza brands – Jimini Whole Pizza for kids, Pizza Pedricos for sharing with barkada or family, and Santino’s Supreme Slice, a grab & go slice pizza brand for the budget-conscious & time-starved individuals. What were the opportunities you saw or the insights you uncovered that led to the development of each of these brands? We started […]
Q1: You became the first Asian President of the World Marketing Association a few years ago and you have made Asia proud. How has the role of marketing in the Asian region then and now evolved at an international level? In the last decade, we can see that the role of marketing is evolving so rapidly in the Asia. In […]
Q1: I have known you since 1982, and you have always been entrepreneurial, please update us about your other entrepreneurial ventures outside of RFM (Joey’s Pepperoni, etc.) On my popcorn and cotton candy business, it is a business I started with my wife Marissa, when we were still single, over 30 years ago. It used to be called Joey’s popcorn […]
Q1: Bizu is a premium brand of cakes and restaurants. How did you decide that this is the way to go? The first thing that I did when I set out to create Bizu was to search my soul. I have always dreamt of running a patisserie similar to the ones found in France and wondered why we didn’t have […]
One of the most persistent myths in product development is: “If you build it, they will come.” This belief has led many businesses to launch not because the market demanded it, but simply because they could. It’s the classic trap of supply-side thinking, where the focus is on what the organization can produce, not what the market needs. But hindsight has a way […]
Michelle Tiu-Lim Chan is the next-generation CEO of Mega Prime Corporation, a household name in the Philippines’ canned sardine industry. As the company marks its 50th anniversary, Michelle leads a brand rooted in tradition but oriented toward transformation. In this interview, she discusses leadership, innovation, and the unique dynamics of a family business. Q1: Taking on the role of CEO […]
Founded in 2019, PayMongo enables businesses to accept various payment methods, from credit and debit cards to e-wallets like GCash and Maya, as well as over-the-counter payments. The platform has gained traction among startups and SMEs for its user-friendly API integration, helping empower the digital economy. PayMongo also made history as the first Filipino fintech startup to secure backing from […]