I am sharing the DTI Administrative Order 8 of 2002 on the ban of pyramiding schemes. As indicated, many “pyramid sales scheme and such sales scheme have been used in the guise of legitimate multi level marketing, thus depriving consumers of their savings and hard-earned money”. It also disallowed “plan compensating participants balancing number of recruits than number of sales […]
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Reynaldo ‘Kakam’ Gabunada, Jr. is currently Assistant Vice President – Consumer Marketing Manager of Nestle Philippines assigned to handle BEAR BRAND Powdered Milk Drink, the biggest Nestle brand in the Philippines. Prior to this, he was Senior Brand Manager of Nestle Malaysia where he injected many initiatives to revitalize the growth of MAGGI 2-Minute Noodles. He is one of eleven recipients of the 11th MansmithYoung […]
As we celebrate Women’s month this March, I like to share two interesting innovation stories which benefited women. 1. Finding baby sitters and caregivers online Genevieve Thiers, then a college student at Boston had a eureka moment while helping a pregnant mom post a babysitter help notice in various bulletin boards of the hilly campus. While she didn’t invent babysitting […]
I wrote about the phenomenal come-from-behind win of Makati Mayor Jejomar Binay as Vice President of the Philippines in my book “Fundamentals of Marketing in the Philippine Setting (2nd Edition, with Chiqui Escareal-Go, 2012). His message that he will do to the Philippines what he did in Makati resonated to the public as it positioned him as a public servant with solid track record […]
Q1: Prior to your promotion as the Asia Pacific President of Nu Skin, you were their regional marketing director for Southeast Asia, general manager for Thailand and Malaysia, and vice president for global market services based in Nu Skin’s headquarters in Utah, USA. What achievements are you most proud of? A: Over the course of the 18 years I have […]
I saw the video of Ariel India’s ‘Share The Load’ campaign when Inquirer’s business editor Raul Marcelo shared this in his Facebook page. It features a father apologizing to his daughter on unequal gender role where men take less responsibility at home even if both husband and wife are now working and tired when they get home. The father-and-daughter role […]
Q1: How did you get into the hair extensions business? A: It all started when I was granted a fashion design scholarship by the Japanese government in 2009 and I studied in Tokyo for 3 years. It is there where I got immersed into a culture wherein fashion is literally a head to toe expression. I saw how for Japanese […]
Atty. Teresita Herbosa is the Chair of the Securities and Exchange Commission (SEC) tasked to implement two major laws, the Corporation Code, where they act as the registrar and monitor of all corporations and partnerships, and the Securities Regulation Code (SRC), where they regulate securities and capital markets. According to the Direct Selling Association of the Philippines (DSAP), many new […]
This is continuation of our annual consumer trends and prediction series for 2016 that started Jan. 1, 2016, where we shared some items from a list of 50 consumer trends. The list includes ten themes (How we LIVE, How we WORK, How we LOOK, How we RELATE to OTHERS, How we DRINK & EAT, How we PLAY, How we BUY OR […]
I have decided to share what I know about an issue where silence is the norm – Child Sex Abuse. ‘Spotlight’ was one of the many movies nominated in the Academy Awards. I watched this last Feb 12, 2016 in Eastwood. It was a movie about child sex abuse committed by those who were supposed to protect and nurture the […]