Sta. Elena Construction and Development Corporation is an AAA-rated and Large B general contractor specializing in foundation engineering, power plants, ports and harbors, and roads and bridges. CEO Alice Eduardo, who was recently honored in Forbes Asia ‘Heroes of Philanthropy’ 2018, shares with us her insights on service and strategy. Q1. What has been your competitive advantage against the big […]
Search Results for: Marketing Strategy
George Chua is President and CEO of Bayan Automotive Industries Corporation, among other companies. He is currently the President of the Federation of Philippine Industries (FPI) and 2016 President of the Financial Executives Institute of the Philippines (Finex). He shares with us the role of finance in marketing and strategy. Q1: How has business strategy changed in the last few […]
Jia Salindong Du, a 2013 Mansmith Young Market Masters Awardee (YMMA), is currently the country manager of Turner, the owner of Cartoon Network, among many other brands. Jia shares her insights on marketing to children. Q1. What has been the trend of kids viewing TV versus online? Do you see a difference between boys and girls? A1: As a data-informed […]
Francis Flores won the Mansmith Young Market Masters Award (YMMA) in 2010 for leading the turnaround of Greenwich Pizza and Pasta. He was promoted as the General Manager and President of Greenwich from 2011 to 2013, where he transformed it to the Philippines’ number 1 favorite pizza brand through innovative and award-winning campaigns. He served as the President of Dunkin […]
Marketing nudges consumers to consider a purchase consistent with their decision-making process and personal background. This is done through various influences known as the marketing mix. For products, the 4 P’s of marketing is short for product, price, place and promotions. For services, an additional 3 P’s were added to consider the intangible and experiential nature of services – physical […]
W Group of Companies owns W Hydrocolloids, Inc., one of the Philippines’ biggest exporter of dried seaweeds, which is used to make carrageenan, a major ingredient in dairy, meat and personal care products used for its gelling, thickening, texturing and stabilizing properties. Dr. Rosalind Wee, company co-founder and vice chair, and a Pearl Buck International Woman of the Year awardee […]
Nielsen Sports is the premier provider of analytics and insights within the sports industry, offering the most reliable source of independent and holistic market data in the sector and the most complete view of consumer trends and habits worldwide. Guy is the Managing Director for Nielsen Sports in Asia, overseeing six offices across the region. He has 15 years of […]
Nicco de Jesus is currently the Media, Analytics and Digital (MAD) Business Director of Kantar Philippines, part of advertising giant WPP. He has over 20 years of experience in doing research and management science. Nicco headed the Marketing and Opinion Research Society (MORES) of the Philippines for two terms. He is very active in the Digital Measurement Board, the data […]
Bancassurance is about selling insurance inside the bank premises to the bank’s clients. To the insurance company, it is a new channel to reach new customers. To the bank, it is a cross-selling strategy. Both the bank and the insurance company are benefited with this partnership via higher revenues and lower cost. BPI-Philam Life Assurance Company is one of the […]
George Barcelon is the President of Integrated Computer Systems (ICS), a leader in computer systems and peripherals, which is celebrating its 40th anniversary this 2018. He is also the Immediate Past President and incumbent Chairman of the Philippine Chamber of Commerce and Industry (PCCI). He shares his insights about business-to-business marketing and the lessons he learned from teaching and hunting. […]