Enrique Soriano is an author, a professor of global marketing at the Ateneo Graduate School of Business, and a Senior Fellow at the IPMI International Business School in Jakarta. He serves as the executive director of the Wong + Bernstein Group, an Asia Pacific-based strategic advisory firm specializing in family governance, succession, and next-generation leadership. Additionally, he holds the position […]
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Thank you for making 2023 remarkable! Here are our top 10 interviews based on number of readers. Your engagement is the heartbeat of our blog. Cheers to more shared insights in the coming year! 1. Q&A with Airspeed Chair Rosemarie Rafael on Resiliency 2. Q&A with Fly Ace SVP Bart Canon on Commercial Planning 3. Q&A with Kantar CEO Gary […]
Bacolod-based social entrepreneur and marine engineer, Auke Idzenga, has been residing in the Philippines since 1985. His remarkable work in providing clean water to 600 remote villages, previously devoid of easy and convenient access, is truly inspiring. On behalf of his organization, the Alternative Indigenous Development Foundation, Inc (AIDFI), Auke received the Ramon Magsaysay Award in 2011 and has recently […]
Jimmy Thai is the CEO of the Primer Group of Companies. Embarking on his path with a modest buy-and-sell enterprise in 1985, Primer has since evolved into a powerhouse, boasting a portfolio of 150 premium consumer and travel brands spanning diverse sectors like outdoor, travel, footwear, fashion, action sports, wellness, and urban lifestyle. Included in their repertoire are notable brands […]
Dr. Aris Alip is the visionary behind CARD Mutually Reinforcing Institutions (CARD MRI), the largest micro lender to the underprivileged in the Philippines. It boasts of a customer base exceeding 9 million and an impressive collection rate of 99.17%. CARD MRI’s low-interest loans, predominantly aimed at women, play a pivotal role in poverty alleviation and the empowerment of women. Dr. Aris […]
The function of price is to make the product affordable or attractive to the target market while also reflecting the value of the benefits provided. In other words, price is an indicator of how the value of products or services is perceived by the buyers based on the pain points solved. Three concepts need to be understood: Value, Price, and […]
Issa Baron is the Managing Partner of Good Thinking Research and was past president of the Marketing and Opinion Research Society of the Philippines (MORES). Here she answers some of the most common questions about consumer insighting. Q1: What are some of the most significant trends you are seeing in consumer behavior, and how can firms leverage them to improve their […]
At the onset of the pandemic lockdown in 2020, Mansmith put together the Mansmith Marketing Inspiration Festival as a way of providing new sources of inspiration during very uncertain (and scary) times. The festival was an online program that featured 30 successful business leaders who shared their stories of overcoming adversity and achieving success. One of the standout speakers at […]
How can marketers, business owners and executives consciously work on improving their decision making skills? How can they see a situation more objectively and anticipate probable (and even unthinkable) scenarios? Here is a list that affects perspective and corresponding suggestions on how to address these blind spots. They are not mutually exclusive, and can interact and/or merge to cloud one’s […]
Kristine Tang Chan is vice president of marketing and the commercial leader for fabric & home care at Procter and Gamble Philippines. She was awarded the Mansmith Young Market Masters Awards (YMMA) in 2012. In this interview, she shares her thoughts about insighting and converting them to big ideas. Q1: What are the typical challenges related to gathering consumer insights? […]