Q1: Acer is no. 1 player in the PC industry in the Philippines. How has the situation changed with smartphones getting cheaper and better, and how have you responded to slower demand to protect your PC lead? A: Acer Philippines is grateful to have sustained its No.1 post in the PC market for several years, we owe it to our […]
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Before becoming a Congresswoman in 2012, Leni Robredo was a lawyer focusing on the poor and marginalized. She was awarded the Most Outstanding Private Prosecutor in 2009 given by Volunteer Against Crime and Corruption (VACC). She decided to run as congresswoman after her late husband died due to the belief that only 1 family member will be in public office at a time. In Congress, […]
Reynaldo ‘Kakam’ Gabunada, Jr. is currently Assistant Vice President – Consumer Marketing Manager of Nestle Philippines assigned to handle BEAR BRAND Powdered Milk Drink, the biggest Nestle brand in the Philippines. Prior to this, he was Senior Brand Manager of Nestle Malaysia where he injected many initiatives to revitalize the growth of MAGGI 2-Minute Noodles. He is one of eleven recipients of the 11th MansmithYoung […]
Q1: Prior to your promotion as the Asia Pacific President of Nu Skin, you were their regional marketing director for Southeast Asia, general manager for Thailand and Malaysia, and vice president for global market services based in Nu Skin’s headquarters in Utah, USA. What achievements are you most proud of? A: Over the course of the 18 years I have […]
‘The change you give can change lives’ Think about restaurants for a moment- customers are already giving something extra to the establishment by way of tips, usually via a rounding off process. For instance, a customer can round off a bill of P234 to P250 or may even decide to give a fixed amount like P50 to make it P284. […]
This is continuation of our annual consumer trends and prediction series for 2016Â that started Jan. 1, 2016, where we shared some items from a list of 50 consumer trends. The list includes ten themes (How we LIVE, How we WORK, How we LOOK, How we RELATE to OTHERS, How we DRINK & EAT, How we PLAY, How we BUY OR […]
Q1: You work very hard. How did your childhood influence your work ethics today? A: I would always joke that while some of my classmates were born with a silver spoon, I was born with a wooden chopstick. I am a 4th generation OFW, my grandfather, aged 8, took a small rickety boat together with my great grandfather and braved […]
Background: In July 2015, after 36 years in Philippine showbiz, Eat Bulaga ‘reinvented’ their TV show with the Aldub segment. Based on data provided by Kantar Media Philippines, Eat Bulaga was able to more than double the number of household viewers. From a base of 2.5 million households last July 2015, it went up to 6.2 million on October 24, […]
My top 10 Q&A blog posts for 2015 according to the number of readers are: Q&A with Double Dragon Chairman Edgar Sia II on Competitive Advantage https://josiahgo.com/qa-with-double-dragon-chairman-edgar-sia-ii-on-competitive-advantage/ Q&A with Gretchen Ho on Winning and Inspiring Others to Win https://josiahgo.com/qa-with-gretchen-ho-on-winning-and-inspiring/ Q&A with Author Emilio Macasaet III on Managing Distributors https://josiahgo.com/qa-with-author-emilio-macasaet-iii-on-managing-distributors/ Q&A with Sun Life Philippines CEO Riza Mantaring on Turning Around […]
Q1: Efficascent Oil is your single most saleable product with over P1 billion in sales from practically no advertising support. How did it reach its current legendary status? A: E.O is a 60-year-old brand today. In its first quarter of life, popularity stems from the fact that it was able to satisfy the need of consumers that time who prefers […]