I am honored to have Q&As with captains and marketing rock stars of different industries. They made time and unselfishly gave their insights in order for others to benefit from the learnings they shared. Thanks again to the Philippine Daily Inquirer, the Philippines no. 1 broadsheet, for cross posting. My top 10 Q&A (according to the number of blog readers) […]
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I invited our team in Mansmith and Fielders Inc to share some of the marketing trends and insights they expect to happen more in 2020 and each shared one major point. I have included mine last. Chiqui Escareal-Go, Chief Behavioral Strategist – Purpose, including brand purpose will increasingly become center of strategy, not as an add on. As consumers become […]
Chito Medina Cue Jr. is the general manager of Puratos in the Philippines. Puratos operates in over 100 countries with over 70 subsidiaries worldwide. In this interview, he shares with us Puratos’ continuing research on “Taste Tomorrow”, the largest global research on bakery, patisserie and chocolate. Q1: Puratos has been doing the “Taste Tomorrow” research since 2011. What new trends […]
Author’s note: I wanted to honor God on my 500th blog entry so here is a reflection on the story of my life and what He had made me into. My grandfather criticized me for always being speechless. You transformed me as the most awarded business educator-speaker in the Philippines! My high school teacher undermined me and thought that La […]
I get lots of new ideas by reading, by traveling, by attending events, by observing, by conversing with others, by attending seminars and conferences, among others. I specially like to attend conferences as you get to listen to different perspectives of various speakers and network with like-minded individuals. The last training I attended was the TechLearn Conference in New Orleans […]
People who mourn for the loss of a loved one are typically not price-sensitive. They would spend more for a departed loved one than the budget they would have allocated for themselves. This is both good and bad. This is good in the sense that they pay final respects to the deceased. As author Dan Ariely pointed, the motivations that […]
Trust has been widely discussed by speakers of the World Business Forum, organized by World of Business Ideas (WOBI), in Sydney for the last two years. I am sharing the key points of three authors from their respective sessions. Stephen M.R. Covey, author of “The Speed of Trust: The One Thing That Changes Everything” shared that Trust is about character […]
I am extremely proud to announce the 30th anniversary offering of Mansmith and Fielders Inc.— the 11th Market Masters Conference — featuring a dream team of high-powered CEOs in 5 high-impact topics. It is definitely THE Marketing Conference to attend in 2020. Check out the conference agenda below. Session 1: Behind The Scene: The Strategist Behind the Strategy Top executives […]
Ron Batisan is the Assistant Vice President of UnionBank who led UnionBank’s launch of The Ark project, the Philippines’ first fully digital bank branch located at the Insular Life Building in Makati with a total of 50 Ark branches planned by end of 2019. The Ark by UnionBank was declared the winner of Best Branch Customer Experience in Asia-Pacific at […]
Tiffany Batungbacal is the Assistant Vice President of Primer Group, a conglomerate with presence in 13 countries. She manages the multi-concept stores R.O.X. and Grind, as well as mono brands under the adventure portfolio of the Primer Group of Companies in the Philippines that includes The North Face, Columbia, Salomon, Quiksilver, Roxy, and DC, among others. A Mansmith Young Market […]