We asked two top market research practitioners:  NielsenIQ Managing Director for Myanmar, Vietnam and Philippines Patrick Cua, and Kantar Philippines President Gary de Ocampo, to share about consumer behaviors which they have encoded in 2021 and their implications in 2022. Here are their views:  Q1: What key changes in consumer behavior have you encoded during the pandemic that were hardly mentioned in the […]

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Leadership means getting things done, and getting things done is about execution, so leadership is about execution.  Of course, before one can execute, one needs a clear goal, a strategy and an action plan. Whether the plan is to follow somebody else’s plan or execute one’s own, it is important to understand the links between goals, strategy, execution and leadership. […]

With inflation in the Philippines running over 6%, many people would be looking for extra income to augment the rise in consumer prices and maintain or improve their lifestyles. Considering some 88% of Filipinos are classified in the income range of DE (lower income), most will resort to selling products using credit lines extended to them or low capital businesses, […]

Before becoming a Congresswoman in 2012, Leni Robredo was a lawyer focusing on the poor and marginalized. She was awarded the Most Outstanding Private Prosecutor in 2009 given by Volunteer Against Crime and Corruption (VACC). She decided to run as congresswoman after her late husband died due to the belief that only 1 family member will be in public office at a time. In Congress, […]

Reynaldo ‘Kakam’ Gabunada, Jr. is currently Assistant Vice President – Consumer Marketing Manager of Nestle Philippines assigned to handle BEAR BRAND Powdered Milk Drink, the biggest Nestle brand in the Philippines. Prior to this, he was Senior Brand Manager of Nestle Malaysia where he injected many initiatives to revitalize the growth of MAGGI 2-Minute Noodles. He is one of eleven recipients of the 11th MansmithYoung […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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