Search Results for: Inflation

Most corporate growth strategies are built on a dangerous, unexamined assumption. Executives design ten-year expansion plans, real estate developments, and product pipelines under the premise that the traditional Filipino family structure is permanent. But strategy can break because of an obsolete demographic map. A structural revolution is quietly rewriting consumer behavior across the Philippines. The traditional expectation of marriage and […]

Most marketing plans look impressive on paper. They contain polished slide decks, ambitious revenue projections, detailed media strategies, and highly creative campaign concepts. Yet in a volatile marketplace, plans often because leadership overlooked a hidden strategic fault line. When an organization experiences declining revenue, weakening customer loyalty, inefficient sales operations, or erosion of brand trust, the visible problem is often […]

Thirty years ago, I had the rare opportunity to share my start-up experience and teach a full-semester, 3-unit course on network marketing, also known as multilevel marketing (MLM), at the Ateneo de Manila University. At the time, this subject had never been formally taught at the university level. I remain grateful to Rudy Ang, then chair of the management department, […]

In an era of peak consumer skepticism, the gap between a brand’s public image and its internal reality has never been more scrutinized. For a household giant like NutriAsia, maintaining leadership with icons like Silver Swan, Datu Puti, and UFC requires more than market share—it requires a self-sustaining Trust Flywheel: Humility, Cultural Literacy, Empathy, Transparency, Authenticity, Consistency, and Accountability. While […]

In business strategy, we often obsess over price elasticity—the mathematical relationship between cost and demand. But as we navigate the complexities of 2026, the marketplace is being reshaped by a far more volatile force: The Psychology of Uncertainty. Uncertainty is often more damaging than an actual price increase. While a price hike is a known variable one can budget for, […]

In strategy, what you don’t know can hurt you. But what you “know” for sure, that just isn’t so, will kill you. When we apply the PILA (Problem, Insight, Logic, Assumptions) reasoning stack, we see that the foundation of many global FMCG strategies is where the rot begins. Organizations have replaced “examine and reflect” with a “present and assume” culture, […]

Influence mirrors society. It reflects who we admire, what we value, and—ultimately—who we decide to believe. But the mirror has cracked. Follower counts no longer equal persuasion, and visibility no longer ensures trust. In the Philippines, where pakikisama (social harmony) and hiya (moral restraint) quietly govern social behavior, influence is shifting away from performance and toward participation, from selling to shared meaning. This moment […]