My 18th No false advertising, I am excited to celebrate the launch of my 18th book! Come join me on May 3, 2019 (Friday), 6 PM at National Book Store, Shangri-La Plaza Mall. It will also be the post celebration of my April 22 birthday. “The Mavericks: How 35 Marketing Rockstars Think, Strategize and Execute” has been on my mind […]
Search Results for: Digital Transformation
There are 6 questions every marketer must ask, and I will tell you that and if you cannot answer any 1 of these questions, you are at risk. Question # 1 : How do you discover new truths? How do you convert these truths into big idea? Question # 2 : Do you know what NOT to do when challenging […]
Sta. Elena Construction and Development Corporation is an AAA-rated and Large B general contractor specializing in foundation engineering, power plants, ports and harbors, and roads and bridges. CEO Alice Eduardo, who was recently honored in Forbes Asia ‘Heroes of Philanthropy’ 2018, shares with us her insights on service and strategy. Q1. What has been your competitive advantage against the big […]
Penshoppe was founded in 1986 and is now the flagship fashion brand of Golden ABC. It has expanded not just nationally but also internationally. Bernie Liu, Penshoppe CEO, a recent awardee of the 10th ASEAN Business Awards, shares his insights about Penshoppe’s strategy to be the most admired fashion brands company in Asia. Q1: Your vision for Penshoppe is to […]
What Shanghai’s invisible operating system teaches us about removing barriers, building trust, and creating systems that scale By Josiah Go Shanghai, July 14–18, 2026 I arrived in Shanghai expecting to be reacquainted with the skyline. After all, this is a city of futuristic towers, luxury districts, and the historic Bund overlooking the Huangpu River. But after several days on the […]
The Philippines remains Asia’s Catholic heartland, yet the number of people attending Sunday Mass has plummeted from 64% in 1991 to just 38% today. I call this the “Barabbas Moment.“ In the biblical narrative, the crowd was given a choice between the radical, transformative Truth and the immediate, violent “fix” of the insurrectionist Barabbas. They chose the tactic over the transformation. Today, […]
As we close another dynamic year, it’s worth pausing to look back at the ideas that truly mattered. This Top 10 Q&A brings together the perspectives of some of today’s most respected marketers and business leaders, individuals who didn’t just build successful enterprises, but shaped industries and influenced how we think about business. Their strategies, experiences, and personal reflections reveal […]
Public awareness around corruption and social justice is at an all-time high across much of Asia, including the Philippines. Wealth and power, once flaunted without question, are now being cast in a more critical light. For years, social media made ostentatious displays of wealth feel routine. Few questioned the sources of that luxury, and many influencers posted without considering the […]
We’re often seduced by data. Charts, dashboards, surveys, and analytics seem like the ultimate way to understand customers. But data alone won’t give you the full picture. It lacks context, can be incomplete or biased, and doesn’t explain the why behind behaviors. Human judgment and interpretation are essential to turn raw data into meaningful insights and decisions. To truly grasp […]
Every year, leadership teams go on offsite session. They treat strategic planning as a routine like Holy Week: leadership retreats, planning decks, team meetings, and then, boom, “new” strategy. But take a closer look, and it’s often last year’s plan repackaged in fresher bubble wrap. They churn out the latest buzzwords “story selling”, “agility,” “ecosystem,” “digital first”, but nothing changes […]