Ann Esteves is marketing director of Unilever. She is Mansmith Young Market Masters Awards (YMMA) winner in 2016. She shares tips on how marketers can make their brands more authentic, relevant and talkable with some examples. Q1: Consumers demand authenticity nowadays. How can a brand show it? A1: Authenticity is achieved when a brand becomes absolutely rooted in the realities […]
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McDonald’s Philippines marketing director Christina Lao won the Mansmith Young Market Masters Award (YMMA) in 2010. Under her leadership where she supervises a talented group of millennials, overseeing menu innovation, brand communications, digital marketing, family marketing, local store marketing, and customer care, McDonald’s Philippines received the Hall of Fame Award from the Philippine Association of National Advertisers (PANA) for winning […]
Gladys Jane Chan is the Marketing Director of Visa in the Philippines and Guam, before which she worked in the fields of telecommunications, banking and digital content. She is also a former marketing professor at the UA&P, teaching brand management. She won the Mansmith Young Market Masters Awards (YMMA) in 2013. She shares her insights about services marketing. She will […]
I asked the senior marketing consultants of Mansmith and Fielders Inc. to share some key trends happening in their fields. I am providing a condensed list of their inputs below. Chiqui Escareal-Go, Anthropologist.Mansmith Chief Behavioral Strategist and Chair, Women’s Business Council Philippines. 1. Chief Customer Experience Officer – The constant and inevitable call for customer centricity as a source of competitive […]
I have always believed in the potentials of Filipino entrepreneurs in achieving greater things. Going back in 2010, I co-founded the social enterprise Day 8 Business Academy, with the purpose of helping Small and Medium Enterprises by providing them training and guidance as they build and grow their businesses. Last October 2018, Day 8 held an Entrepreneurship Conference with four […]
Jonn Terence Dy is the country marketing manager for laundry of Procter and Gamble Philippines. He won the 2017 Mansmith Young Market Masters Awards (YMMA). He shares his insights about knowing your customers intimately. Q1 : You like to talk about ‘Walk in her shoes, buy her shoes’, what exactly does it mean? A1: A fundamental step in being a […]
I discovered the term ‘Modern Elder’ from bestselling author and hotelier Chip Conley, who spoke at the World Business Forum Sydney last May 31, 2018. Chip described a ‘Modern Elder’ as a person who can be both a mentor and intern at the same time, someone who is both a teacher and a student, one who can impart guidance and […]
Jia Salindong Du, a 2013 Mansmith Young Market Masters Awardee (YMMA), is currently the country manager of Turner, the owner of Cartoon Network, among many other brands. Jia shares her insights on marketing to children. Q1. What has been the trend of kids viewing TV versus online? Do you see a difference between boys and girls? A1: As a data-informed […]
Updated as of Nov 9, 2018 One hundred is such a powerful, wonderful number – a perfect score, an anniversary worth celebrating, a heritage that may seem like a lifetime. I praise God for that gift of longevity! Mansmith is celebrating the 107th public run of my Marketing Strategy and Plans (MSP) program on September 16, 27, 28, 29, 30, […]
Maimai Madrid-Punzalan is the Marketing Director for Johnson & Johnson Baby Care for Southeast Asia Cluster. Their biggest brand is Johnson’s Baby, which is the market leader in most SEA markets. She won the Mansmith Young Market Masters Awards (YMMA) in 2010. She shares with us the challenges of managing a heritage brand. Q1: A dominant brand is bound to […]