Q5: Many market leaders are not brand leaders. They are bought but their emotional connection with the consumers are not strong. How does Goldilocks connect to the newer millennial consumers? A: This is a very significant point for us, because at 50 years old, Goldilocks is a Gen X company that needs to understand and engage Millennial consumers. Of course, […]
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Stripe allows web developers to embed a web payment service in about five minutes, making it as easy as embedding a YouTube video. Founded by two Irish college dropouts, brothers Patrick and John Collison, who have since moved to Silicon Valley, their early investors include the founders of a competing company, PayPal, Peter Thiel and Elon Musk. Stripe is disrupting […]
Aurora Mangubat-Suarez was Publisher of Summit Media before becoming an independent life coach and marketing consultant. A winner of the Mansmith Young Market Masters Awards (Mansmith YMMA) in 2006, she shares her insights about her journey from being a corporate executive to a life coach focusing on women achievers. Q1: You rose from the ranks and became a magazine publisher […]
Q1: Acer is no. 1 player in the PC industry in the Philippines. How has the situation changed with smartphones getting cheaper and better, and how have you responded to slower demand to protect your PC lead? A: Acer Philippines is grateful to have sustained its No.1 post in the PC market for several years, we owe it to our […]
Q1. You have recently taken over the day-to-day operation of Microdata from your father. How did he train you? A: My father started the company before he got married, so as far as I could remember, I have always been exposed to business. I was raised up thinking that I will one day run the business, so it became an […]
Each year since 2014, we have been sharing consumer trends and predictions. This is our 3rd annual sharing and we have grown a list of 50 consumer trends. The list is too long for an article so we just chose a few entries for each of the themes where we classified these trends and predictions. Despite the number, we know […]
Q1: Inglot is a make up brand from Poland. How did you encounter each other? A: My sister and I have been wanting to venture into possible brands to introduce to the Filipino consumers. We attempted venturing into food franchises but there were failed attempts due to circumstances. We were contacting 10 – 20 brands in different industries – food, […]
Last July 2012, I was blessed to be invited to speak at both the Asiannovation Conference of the Philippine Marketing Association (PMA), and the Franchise Asia Convention of the Philippine Franchise Association (PFA). I talked about marketing innovation in PMA while I talked about premium branding in PFA. In both talks, though I presented several marketing case studies, there was […]
Q1: You introduced two new product categories in the Philippines, Green Cross Rubbing Alcohol in 1952 and Zonrox Bleach in 1954. They are popular products now. What made you think there would be a big market for those products in the 1950s? Back the 1950s, I knew there would be a big market for alcohol because of my experience at […]
Q1: Can you describe what the Uniqlo brand is all about? Other than being of Japanese origin, how different or similar is it with say Giordano or Gap in terms of fashion or customer base? We consider UNIQLO as LifeWear, which means UNIQLO is complete when it is worn and become a part of our customers’ Life. We are not […]