Q1: What is it like working in the PR company started by your mother? What is the succession planning like in your company? A: It’s been great to finally watch my mother in action! She was one of the pioneers of public relations in the country, and it’s amazing to see her sharp intuition, incredible vision, and fortitude come to […]
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Q1: You and your husband inherited six Hortaleza Vaciador stores from your in-laws and renamed it HBC. It now has over 200 retail stores. What was the trigger that made you change the company name? A: Since we inherited the stores and my husband’s other siblings also got their own numbers, there is a need to differentiate it in two […]
Q1: How did you get into the hair extensions business? A: It all started when I was granted a fashion design scholarship by the Japanese government in 2009 and I studied in Tokyo for 3 years. It is there where I got immersed into a culture wherein fashion is literally a head to toe expression. I saw how for Japanese […]
(Women power in my family: my daughter Tricia Gosingtian and my wife Chiqui Escareal-Go) March is International Women’s month, and as part of the celebration, this blog will exclusively feature Filipino women achievers who have made their mark in their chosen fields. I pursued this suggestion from Chiqui Escareal-Go when we were on a train from Munich, Germany to Salzburg, […]
Atty. Teresita Herbosa is the Chair of the Securities and Exchange Commission (SEC) tasked to implement two major laws, the Corporation Code, where they act as the registrar and monitor of all corporations and partnerships, and the Securities Regulation Code (SRC), where they regulate securities and capital markets. According to the Direct Selling Association of the Philippines (DSAP), many new […]
Q1: What is insighting and why should all companies, even small ones, generate insight? A: An insight is a latent consumer truth that brings about strong emotions (due to its relevance to the target segment). When clearly linked to the brand, an insight has the power to make consumers seriously consider a brand because it shares the same emotions and values as they have. It […]
Q1: You grew up and worked in the US. How did you get into the gaming software industry and work in the Philippines? A: Serendipity, actually. I was vacationing in Singapore and visiting my brother, when a High School friend asked me if I’d be willing to attend a gaming convention during that visit to canvass possible game development studios […]
This is continuation of our annual consumer trends and prediction series for 2016 that started Jan. 1, 2016, where we shared some items from a list of 50 consumer trends. The list includes ten themes (How we LIVE, How we WORK, How we LOOK, How we RELATE to OTHERS, How we DRINK & EAT, How we PLAY, How we BUY OR […]
I have decided to share what I know about an issue where silence is the norm – Child Sex Abuse. ‘Spotlight’ was one of the many movies nominated in the Academy Awards. I watched this last Feb 12, 2016 in Eastwood. It was a movie about child sex abuse committed by those who were supposed to protect and nurture the […]
Q1: Your first book on distributor management was an instant hit and even became a best-seller. You’re now launching a new book. Why on key account management? A: Many executives of companies who attended my key account management (KAM) seminars viewed key account management as a critical process to manage their relationships with strategically important customers. They are realizing more […]