In April 2020, unemployment records showed that 17.7% or 7.3 million Filipinos were unemployed. The Trade Union Congress of the Philippines (TUCP) warned that unemployment may reach 12 million before the year ends. That estimate turned out to be conservative. The latest survey from the Social Weather Station (SWS), conducted from July 3-6, 2020, showed the estimated numbers of jobless […]
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Austerity Marketing is marketing to consumers who do not want to spend, such as in an economic downturn. It is the natural behavior of consumers to be a lot more conservative during a recession, but marketers still have a mandate to satisfy the changing needs of the consumers while simultaneously growing their brand profitably. The biggest myth, however, is that […]
I will be adding a new feature series to my blog. This will now be the fourth in addition to my articles, interviews, and conversations, where I occasionally post my practical research discoveries. This new point-of-view (POV) format will feature two prominent marketing people per post with different views on a single topic. In our inaugural feature, I asked Sam […]
Below is the number of annual foreign tourist arrivals in nine selected Southeast Asian countries from 2011 to 2019. 2011 2012 2013 2014 2015 2016 2017 2018 2019 1 Cambodia 2,882 3,584 4,210 4,503 4,775 5,012 5,602 6,200 6,700 2 Indonesia 7,650 8,044 8,802 9,435 10,407 11,519 14,040 15,810 16,100 3 Malaysia 24,714 25,033 25,716 27,437 25,721 26,757 […]
Metro Manila has had a backslide and is back to a modified ECQ from August 4 to 18, 2020. To be fair, at least 126 other COVID19-affected countries are also experiencing a new wave of COVID-19 infections. It is scary, as I remember that the second of the 1918 Spanish Flu’s four waves was the deadliest of them all. The […]
The COVID-19 pandemic is still ongoing. There are over 733,000 deaths as of writing, over 900 times more than the SARS outbreak of 2003. I have compiled a table of comparison below for easier reference, so businessmen and policy makers may learn from history. Spanish Flu SARS COVID19 What is it? A group of three genes enabled the virus to […]
China was the first country affected by COVID-19, and was also the first country to recognize the need to stimulate their economy quickly to reverse a minus 6.8% in their gross domestic product (GDP) during the first quarter. They were successful, resulting in a 3.2% growth in GDP for the second quarter of 2020 when most economies registered a negative […]
Boxing as Business Story Picture this: you and your friends have saved up and paid the joining fee to operate your license as boxers. You have been practicing for your debut boxing fight, but once you enter the ring, the rules change. You can no longer use your hands versus your opponent in the first three rounds. In fact, your […]
(Talk given on July 24, 2020 during the Leadership Excellence Series in NCR of the Department of Tourism) Recovery is all about length of time and effort needed to bounce back. Value chain also looks into the time and effort required in each stage of the process before products or services can be sold to a paying consumer. It also […]
A recession is when there are two consecutive quarters of negative economic growth, like what is happening in the Philippines today. The Trade Union Congress of the Philippines (TUCP) predicted that some 12 million Filipinos, out of 44 million in the labor force may be out of a job before year end of 2020. The number of Covid19 cases continues […]