Cindy Banaria is currently the Vice President and National Key Accounts Head of Nestle Professional in the Philippines. Nestle Professional is the foodservice arm of Nestle Philippines Inc.  Cindy initially worked with San Miguel Corporation Magnolia Division before moving to Nestle Philippines Inc. in 1996.  Her career in key accounts span for 26 years and counting as she initially handled […]

In March 2020, the Enhanced Community Quarantine encompassed Metro Manila and neighboring cities, then expanded. Many companies were unable to operate despite good products. The constraints many businesses face below tell us many businesses did not have system thinking in place when designing their business. Those limited to existing customers had to fight with competition to retain declining numbers: a target market issue. […]

A few weeks before my birthday every year, I would ask my staff to send me a list of their wish lists that I might be able to help with. Instead of receiving gifts (my love language is not gifts), I wanted to be the one giving them. This also allows me to know about the needs of my people […]

I enjoyed running three batches of my Business Model class last February 2021. I never had so many batches within the same month since my first class in 2010.  I conducted pre-tests and trained business model mentors from the Go Negosyo Movement on the need to expand business models to 11 building blocks from their existing 9. I also trained […]

Dr. Angela Yu is the incumbent president of Chinovation for Social Progress, moderator of the Binondo Heritage Group, and a past president of Kaisa Para sa Kaunlaran. In this interview, she shares with us some pointers to understand how Chinese culture impacts how they think, behave, and approach their response to calamities. Before we delve into influences of the Chinese culture and the […]

The level of disruption forced upon businesses in 2020 was unimaginable.  Some were shell-shocked but managed to stretch resources to live another day.  Still, some were more ahead of the curve and were able to gain more in the crisis.  With the start of 2021 giving people a natural re-set and more hope, this is also a good time to […]

When I formulated the 7-step process of Market-Driving Strategy in 2009, the 7th step was to convert a compelling market-driving strategy into a compelling business model. Thus, I launched the Mansmith Business Model Map the next year as a next in sequence to the Market-Driving Strategy, with a well-received Business Model Innovation seminar eventually running on June 24 – 25, 2010. It was so successful, we […]

A lot of people know me as an author of marketing books, and as a business educator. Since the pandemic, I have taken the time to write quick and easy to read articles not just about marketing but also about business model. In fact, I have launched a 55-video Business Model Course that can be viewed at www.continuum-edu.com. My top 10 […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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