In my previous article (Why Businesses Fail), I explained that businesses fail when lacking in at least one of these four factors: Product-Market, People, Peso, and Prayers. This article will focus on some of the possible remedies A Product-Market deficiency arises when there is a lack of brand relevance. To be relevant is to have a clear target market that […]
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Q1: Decades ago, Goldilocks had popular cake competitors like Rolling Pin, Merced and Joni’s – all of which are no longer active in the market. Giant Jollibee Food Group acquired Red Ribbon in 2005. What has Goldilocks been doing right all these years for it to hold on to market leadership in the cake industry? I believe that the main […]
Q1: Congratulations on your leading Yellow Boat of Hope Foundation (YBHF), which started as the Zamboanga Fund for Little Kids, can you share a brief history how this boat advocacy was born? This boat advocacy started when Juljimar Gonzales shared the story of how he saw a group of kids at Layag Layag with one hand holding a plastic bag and another […]
Thirty years ago, I had the rare opportunity to share my start-up experience and teach a full-semester, 3-unit course on network marketing, also known as multilevel marketing (MLM), at the Ateneo de Manila University. At the time, this subject had never been formally taught at the university level. I remain grateful to Rudy Ang, then chair of the management department, […]
When we launched the Mansmith Young Market Masters Awards (YMMA) 21 years ago, the intent was deliberate: to recognize leaders early, before success was obvious and before history edited their narratives. Over time, a gap became hard to ignore. Many platforms celebrate breakthroughs and speed. Very few honor endurance, stewardship, and the long arc of leadership. Yet leadership is not a moment; […]
Learning never stops. The author during a learning session, reinforcing his belief in lifelong learning. In marketing, what we know expires faster than we expect. Consumer behavior evolves, technology reshapes habits, and what once felt like hard-earned wisdom quietly loses relevance. That is why the most important skill in business today is not mastery, but the willingness and discipline to keep […]
Most marketing leaders pride themselves on discipline: detailed calendars, tightly defined KPIs, and precisely allocated budgets. These are signs of a well-oiled machine. But what if that very structure is what’s holding your business back? The danger is subtle but real: over-optimized marketing plans are slowly suffocating innovation. Rather than acting as launchpads for growth, many plans become rigid scripts, […]
In the business world, where brands constantly seek relevance and differentiation, talent remains the true edge. Yet the corporate hiring lens, understandably, tends to gravitate toward efficiency, often favoring graduates from the country’s top three schools. It’s a pragmatic filter: limited time, limited resources, and a need to minimize risk. But this efficiency bias comes at a cost, it often […]
In business and in life, we often tolerate things that no longer make sense. We experience routines, processes, and small inefficiencies that persist simply because no one has questioned them. These everyday irritations are so familiar, they go unnoticed. They become default thinking. But to customers, they are felt, and remembered. This is what I call common nonsense: things that […]
“There is nothing so useless as doing efficiently that which should not be done at all” — Peter Drucker, “The Effective Executive” One of the hardest things for leaders is knowing when to stop. We’re taught to push forward. To persevere. To fight sunk cost by doing more, rather than asking if we should be doing it at all. But as […]