There are so many ways major retailers selling fast moving consumer products (FMCG) in the Philippines can make money beyond buy and sell.  Mansmith conducted interviews with manufacturers on their cost of selling, which revealed a list of at least 30 different charges that are or can be imposed by key retailers one time or another. When introducing new products, […]

In my previous article (Why Businesses Fail), I explained that businesses fail when lacking in at least one of these four factors: Product-Market, People, Peso, and Prayers. This article will focus on some of the possible remedies A Product-Market deficiency arises when there is a lack of brand relevance. To be relevant is to have a clear target market that […]

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Q1: Decades ago, Goldilocks had popular cake competitors like Rolling Pin, Merced and Joni’s – all of which are no longer active in the market. Giant Jollibee Food Group acquired Red Ribbon in 2005. What has Goldilocks been doing right all these years for it to hold on to market leadership in the cake industry? I believe that the main […]

Q1: Congratulations on your leading Yellow Boat of Hope Foundation (YBHF), which started as the Zamboanga Fund for Little Kids, can you share a brief history how this boat advocacy was born? This boat advocacy started when Juljimar Gonzales shared the story of how he saw a group of kids at Layag Layag with one hand holding a plastic bag and another […]

On August 27, 2026, I will celebrate 12 years of blogging. When I started JosiahGo.com in 2014, my objective was simple: to share what I was learning and make practical business knowledge more accessible to students, entrepreneurs, managers and business owners in the Philippines. I did not realize then that blogging would also become a record of my own reinvention. […]

Many corporate executives talk about culture, but very few can seamlessly connect deep organizational values with hard, marketing strategy. Unilab President and CEO Sebastian “Backy” Baquiran belongs to that rare breed. In fact, Backy achieved a historic milestone in the Philippine business community by becoming a rare two-time Mansmith awardee. What makes his trajectory fascinating is the order of his […]

When news broke that the United States government moved to close the $800 de minimisthreshold, the tariff-free customs exemption long leveraged by Chinese cross-border platforms Shein and Temu to ship direct-to-consumer parcels via air freight, industry observers treated it as a sudden geopolitical shock. But from a strategic auditing perspective, this outcome was not a surprise. It was a structural load […]

We all know King Solomon for his wisdom. He is history’s ultimate poster child for deep strategic insight. If he were a modern CEO, he would be the visionary founder featured on every business magazine cover, the legendary entrepreneur who inherited a stable organization from his father, David, and rapidly scaled it into a golden conglomerate of unprecedented wealth, complete […]

Every year, I meet business owners who ask essentially the same question. “Our products are good. Our people work hard. So why aren’t we growing?” It is a fair question. What’s interesting is that another company, in the same industry, serving the same customers, often grows much faster. Same economy. Same regulations. Sometimes even the same suppliers. Yet the results […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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