George Siy is Chairman Emeritus of Anvil Business Club, an organization composed of next generation Filipino-Chinese businessmen in the Philippines. He is also President of Convergence Realty & Development Corporation, Marie France Philippines, among other businesses. He shares his insights about making deals with Chinese entrepreneurs. Q1: What are Chinese businessmen in the Philippines like? Are there different segments of […]
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Before becoming a Congresswoman in 2012, Leni Robredo was a lawyer focusing on the poor and marginalized. She was awarded the Most Outstanding Private Prosecutor in 2009 given by Volunteer Against Crime and Corruption (VACC). She decided to run as congresswoman after her late husband died due to the belief that only 1 family member will be in public office at a time. In Congress, […]
Q1: Pioneer is the market leader in hybrid corn in the Philippines. How has the industry been changing in the last decade? A: Pioneer continues to be at the forefront of innovation in both its product offerings and services. We’ve seen a tremendous amount of productivity improvement driven by an accelerated technology adoption over the last 5-7 years. Farmers shifted […]
There are so many ways major retailers selling fast moving consumer products (FMCG) in the Philippines can make money beyond buy and sell. Mansmith conducted interviews with manufacturers on their cost of selling, which revealed a list of at least 30 different charges that are or can be imposed by key retailers one time or another. When introducing new products, […]
In my previous article (Why Businesses Fail), I explained that businesses fail when lacking in at least one of these four factors: Product-Market, People, Peso, and Prayers. This article will focus on some of the possible remedies A Product-Market deficiency arises when there is a lack of brand relevance. To be relevant is to have a clear target market that […]
Q1: Decades ago, Goldilocks had popular cake competitors like Rolling Pin, Merced and Joni’s – all of which are no longer active in the market. Giant Jollibee Food Group acquired Red Ribbon in 2005. What has Goldilocks been doing right all these years for it to hold on to market leadership in the cake industry? I believe that the main […]
Q1: Congratulations on your leading Yellow Boat of Hope Foundation (YBHF), which started as the Zamboanga Fund for Little Kids, can you share a brief history how this boat advocacy was born? This boat advocacy started when Juljimar Gonzales shared the story of how he saw a group of kids at Layag Layag with one hand holding a plastic bag and another […]
Every strategy rests on assumptions. The problem is that once a strategy is approved, those assumptions can disappear from view. Imagine the Philippine government announces that every Filipino who reaches 101 will receive ₱1 million, with another ₱1 million for every birthday thereafter. At first glance, this may seem manageable. But how many Filipinos will reach 101? How long will […]
Most marketing plans look impressive on paper. They contain polished slide decks, ambitious revenue projections, detailed media strategies, and highly creative campaign concepts. Yet in a volatile marketplace, plans often because leadership overlooked a hidden strategic fault line. When an organization experiences declining revenue, weakening customer loyalty, inefficient sales operations, or erosion of brand trust, the visible problem is often […]
The biggest strategic risk isn’t having no marketing plan. It’s executing a polished plan built on untested assumptions. During annual planning, executive teams routinely default to copy-pasting the past: last year’s sales become the new baseline, legacy customers retain top priority, and yesterday’s winning products receive automatic budget renewals. Except the market refuses to remain frozen in time. Consumers shift […]