There are so many ways major retailers selling fast moving consumer products (FMCG) in the Philippines can make money beyond buy and sell. Mansmith conducted interviews with manufacturers on their cost of selling, which revealed a list of at least 30 different charges that are or can be imposed by key retailers one time or another. When introducing new products, […]
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In my previous article (Why Businesses Fail), I explained that businesses fail when lacking in at least one of these four factors: Product-Market, People, Peso, and Prayers. This article will focus on some of the possible remedies A Product-Market deficiency arises when there is a lack of brand relevance. To be relevant is to have a clear target market that […]
Q1: Decades ago, Goldilocks had popular cake competitors like Rolling Pin, Merced and Joni’s – all of which are no longer active in the market. Giant Jollibee Food Group acquired Red Ribbon in 2005. What has Goldilocks been doing right all these years for it to hold on to market leadership in the cake industry? I believe that the main […]
Q1: Congratulations on your leading Yellow Boat of Hope Foundation (YBHF), which started as the Zamboanga Fund for Little Kids, can you share a brief history how this boat advocacy was born? This boat advocacy started when Juljimar Gonzales shared the story of how he saw a group of kids at Layag Layag with one hand holding a plastic bag and another […]
Most marketing plans look impressive on paper. They contain polished slide decks, ambitious revenue projections, detailed media strategies, and highly creative campaign concepts. Yet in a volatile marketplace, plans often because leadership overlooked a hidden strategic fault line. When an organization experiences declining revenue, weakening customer loyalty, inefficient sales operations, or erosion of brand trust, the visible problem is often […]
The biggest strategic risk isn’t having no marketing plan. It’s executing a polished plan built on untested assumptions. During annual planning, executive teams routinely default to copy-pasting the past: last year’s sales become the new baseline, legacy customers retain top priority, and yesterday’s winning products receive automatic budget renewals. Except the market refuses to remain frozen in time. Consumers shift […]
On August 27, 2026, I will celebrate 12 years of blogging. When I started JosiahGo.com in 2014, my objective was simple: to share what I was learning and make practical business knowledge more accessible to students, entrepreneurs, managers and business owners in the Philippines. I did not realize then that blogging would also become a record of my own reinvention. […]
Many corporate executives talk about culture, but very few can seamlessly connect deep organizational values with hard, marketing strategy. Unilab President and CEO Sebastian “Backy” Baquiran belongs to that rare breed. In fact, Backy achieved a historic milestone in the Philippine business community by becoming a rare two-time Mansmith awardee. What makes his trajectory fascinating is the order of his […]
While visiting Bangkok with some old friends, we stopped by a popular shopping mall where one of them decided to get a suit made. The proposition stopped me in my tracks: One coat. One shirt. One pant. One tie. Custom-fitted. Ready in 24 hours for roughly US$137 (Baht 4,500, or Php 8,300). My friend ended up upgrading his raw material […]
When news broke that the United States government moved to close the $800 de minimisthreshold, the tariff-free customs exemption long leveraged by Chinese cross-border platforms Shein and Temu to ship direct-to-consumer parcels via air freight, industry observers treated it as a sudden geopolitical shock. But from a strategic auditing perspective, this outcome was not a surprise. It was a structural load […]