Vicky Abad brings with her 27 years of marketing and research experience in the arena of creating innovative products and solutions as well as helping build great brands. She is now Chief Client Officer for the Insights group of Kantar Philippines where she leads collaboration across Kantar operating brands to bring the best of the group to clients. Q1: In […]
Search Results for: shopper marketing
Kantar is one of the world’s leading data, insight and consultancy firms with 30,000 employees providing business strategies for clients in 100 countries. It is part of advertising giant WPP, and its services are employed by over half of the Fortune Top 500 companies. Gary de Ocampo is the CEO of the Insights group within Kantar Philippines. The group includes […]
Michael Jonathan Biscocho is the country head for Analytics & Insights of Procter & Gamble Philippines, a position that he assumed at the age of 26 years old. In this role, he sits in the Philippines country leadership team and reports to the P&G Philippines General Manager. He recently took on additional responsibility as Gillette Country Manager. He was recognized […]
What has really changed in selling and sales management? Attributed to how the dynamic process of selling evolved through the years, Sensei Business Academy (A division of Mansmith and Fielders) recently launched its 1st ever Sales Conference, with the theme “Close that Sale and Open Profitable Relationships”. (Standing from left to right: Mansmith Partner Emilio Macasaet III, Mansmith Group Chairman […]
Benjie Yap, fresh from an industrial engineering degree from De La Salle University, started in Unilever PH’s factory team and later its R&D department before becoming Marketing Director of Home Care and 5 years later as Managing Director of Foods. He was later assigned in Unilever Thailand and returned to the Philippines to assume the role as Vice President for […]
Robina Gokongwei-Pe is the President and COO of listed Robinsons Retail Holdings Inc., the second biggest multi-format retail group in the Philippines with revenue expected to be over P100-billion in 2016 from approximately 1,500 stores, complemented by the 1,900 store network of the recently-acquired chain TGP (The Generics Pharmacy). She has recently been identified by Forbes Asia as one of […]
Mercury Drug, the leading drugstore chain in the Philippines has a free and transferable customer loyalty program known as Suki (regular customers) Card. Launched in 2001, a portion of the amount spent is stored in the customer’s Suki Card for them to buy products in the ‘future’. Ms. Cora Lim, a top executive of Mercury Drug described the Suki Card […]
Each year since 2014, we have been sharing consumer trends and predictions. This is our 3rd annual sharing and we have grown a list of 50 consumer trends. The list is too long for an article so we just chose a few entries for each of the themes where we classified these trends and predictions. Despite the number, we know […]
Q1: What was the inspiration behind your beauty distribution company? A: Being an avid shopper myself, I have always had this interest with the retail industry whether which side of the fence I am in. The “accidental discovery” of K-Palette’s eyebrow liner came at a time when my husband and I were thinking of having our own business. I stumbled […]
There are so many little things that corporate leaders ignore. Just take a look at the following industries and you can see many blind spots. Some examples of old truths that are still unchallenged to date are: In the retail banking industry, there is no fun and enjoyable experience while inside a retail bank. For the supermarket industry, shoppers have no choice […]