The Primer Group’s core businesses are in retail and distribution of 150 premium consumer and travel brands in outdoor, travel, footwear, fashion, action sports, wellness and urban lifestyle. They have over 350 stores in over a dozen countries. It has diversified into industrial products and services offering green solutions, with businesses in air-conditioning and energy management, full-scale printing and manufacturing, […]
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The year was 1992. I launched my first marketing book called “Contemporary Marketing Strategy in the Philippine Setting”. A senior colleague and reviewer, the late Professor Roger Buhay encouraged me to add “Philippine Setting”, to set the tone defining my kababayans as my target market. This was to address the non-availability of high quality marketing books with local cases. I was barely 30 years […]
Happy New Year. I am honored to have Q&As with leaders of different industries. They made time and unselfishly gave their insights in order for others to benefit from the learnings they shared. Thanks to the Philippine Daily Inquirer, the Philippines no. 1 broadsheet, for cross posting. My top 10 Q&A (according to the number of readers) are: 1. COACH […]
Cris Albert is the President and CEO of iSport Life, the sole distributor and master licensee of the iconic Italian brand FILA in the Philippines. Thanks to her leadership, the brand has continuously stayed up-to-date in its expansion, with new product categories and a growing e-commerce business that has seen it reach the top 10 in the Lifestyle and Sports […]
Two weeks before my April 22 birthday, we put out a call for SMEs: Get the chance for a free one-on-one consulting opportunity. The mentees were chosen from applications and, with a prior company profile and their concerns sent ahead for better mentoring flow, were each given a quarter of an hour with me. Not all were able to get […]
In part 1 of this article, I shared the five elements of the offering model of a doctor’s practice. In this continuation, I will end with the six elements of the operating model that make up the 11 building blocks of a business model: value chain, key processes, key resources, complementors, cost, and finally, reconfiguration for an innovative medical practice. […]
Three years ago, I wrote about the dissatisfaction of patients toward their doctors in the post “Can Doctors Be Patient Centric?” on my blog, and “Does Your Doctor Really Care About You?” in the Nov 10, 2017 issue of Inquirer. In this 2-part article series, I will discuss how understanding business models can help doctors improve patient satisfaction and increase […]
We at Mansmith and Fielders, the leading marketing and sales training company in the Philippines, recently launched Continuum Academy at the beginning of the quarantine period in order to provide its catalogue of expertise and knowledge to businesspeople and entrepreneurs in a safe and accessible online way. However, just launching a new e-learning dimension to our regular seminars and events […]
I bought a couple of Virginia’s ready-to-cook breaded shrimp products because I was attracted to their packaging, which stood out in the freezer section of the All Home supermarket near my house. I have never seen their shrimp products before as I know of Virginia Farms as a producer of swine and chicken products in Cebu. I wondered if they […]
I will be adding a new feature series to my blog. This will now be the fourth in addition to my articles, interviews, and conversations, where I occasionally post my practical research discoveries. This new point-of-view (POV) format will feature two prominent marketing people per post with different views on a single topic. In our inaugural feature, I asked Sam […]