Q1: What was the inspiration behind the Karimadon clothing business? How has the business and the brand transformed through the years? A: Karimadon started in 1980 as a small store selling PX goods in Virra Mall. Soon, however, people began asking where I got the clothes I was wearing. At that time, most of my clothes were of my own […]
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A few years ago, I was one of the plenary speakers of the Philippine Center for Entrepreneurship’s Go Negosyo Youth Summit. Let me share the five highlights of my talk on “Grow from Failures” where I talked about many business failures from my early days, some of which I also wrote in my book “The WE Entrepreneur”. 1. I was 23 years […]
Q1: You became the first Asian President of the World Marketing Association a few years ago and you have made Asia proud. How has the role of marketing in the Asian region then and now evolved at an international level? In the last decade, we can see that the role of marketing is evolving so rapidly in the Asia. In […]
Author / co-author of 16 bestselling marketing books Contemporary Marketing Strategy in the Philippine Setting (1992) Marketing Mix Strategy in the Philippine Setting (1993) The Marketing Mentors (1993) Marketing 101: An A to Z Guide (1994) Marketing Plan: Building The Profitable Preferred Brand (1997 & 2012 2nd edition) Marketing Excellence in Good Times and Bad (1998, co-edited with Dr. Ned […]
Have you ever encountered a giver, a taker, or a matcher in your business journey? What about someone with a ‘teng tao’ mindset? If this term is new to you, read on, as understanding these dynamics can transform the way you lead and grow your business. In today’s business landscape, success increasingly depends on our ability to influence and connect […]
Opportunity-Seeking Opportunity Seeking is the process of spotting, evaluating, and pursuing relevant and sustainable revenue- and profit-generating activities in the marketplace. Thereare two general sources of spotting opportunities. Remember marketing is not just about satisfying customers – that is the role of products or services. Marketing satisfies customers better than competition at a profit, hence, both the voice of customers, […]
Entrepreneurs must navigate four gates to reach the “House of Prosperity”, which is the desired outcome of entrepreneurs with the promise of financial independence, personal freedom, and the realization of their deepest desires. These gates or hurdles that entrepreneurs need to overcome to attain business success are (1) the preparation gate, (2) the marketing gate, (3) the execution gate, and […]
Imagine diving into the intricate world of business models, where every term from “value proposition” to “value architecture” plays a critical role in shaping how businesses create, deliver and capture value. In this article, we will explore 50 essential business model terms that form the backbone of modern entrepreneurship and management. These terms are not just jargon but foundational ideas […]
CIS Bayad Center, Inc. is one of the most prominent and extensive omnichannel payment platform in the Philippines. It is the pioneer and market leader in the outsourced bills payment collection industry, with the largest biller network. They are more popularly known as Bayad, a subsidiary of the Manila Electric Company (MERALCO) and a member of the MVP Group of […]
Mansmith and Fielders Inc. recently recognized the winners of its first Mansmith Sales Masters Awards. This inaugural event highlighted five outstanding sales professionals whose achievements are truly inspiring. As I reflect on the event, I am struck by the collective impact these individuals have made in their respective industries and the broader business community. A Diverse and Distinguished Group The […]