The year was 1990. I was a rookie director of the Philippine Marketing Association and was in charge of the youth and academe sector. This position connected me with many marketing professors, one of whom was Prof. Emmanuel Fernandez, then Chairman of the Management Department of the Ateneo de Manila University. He heard me give a short talk in marketing and invited […]
Articles
Chiqui and I co-authored “The WE Entrepreneurs” in 2010 and shared the ten building blocks to entrepreneurial authenticity. Reinforcing its status as the No. 1 book on entrepreneurship at National Bookstore, and in celebration of both Mansmith and Fielders Inc.’s 20th Anniversary as well as my 25th Anniversary as an entrepreneur then, we launched Day 8 Business Academy for SMEs […]
One of the more frequently asked questions by parents who have children starting to help them run their businesses is how to train their children to succeed them. Sometimes, the question even starts with – how do we get our children to want to run the family business? While this issue on family succession has many facets including personal ones, […]
A step to creating customer bonding strategy is to ensure your target market knows you (brand awareness) and recognizes you for the right reason (brand association). Without awareness, trial and repeat purchase which are the two types of sales, won’t happen. The Philippines was hit by Yolanda, the world’s biggest typhoon to date, on November 8, 2013. No less than 6,000 people have […]
It started when I decided to work from home one weekday in 2013. Before the end of the day, I posted a Facebook message that I looked forward to have some quiet time once a week to read, exchange ideas, have coffee with friends and maybe meet new ones from different fields. Jeffrey Manhilot of Reckitt was the first to […]
My article, “Identifying Pyramiding Scams”, has become the most popular entry in my blog www.josiahgo.com to-date. As network marketing or multi-level marketing (MLM) becomes more popular, so are the numbers of unscrupulous companies calling themselves ‘MLM’ increasing, when they are actually scams. Some readers may be curious about binary plans that balance the number of recruits on your right and left sides, […]
There is a saying that “If you give a man a hammer, he will see everything as nails”. Similarly, when a person learns about the marketing mix (product, price, place and promotions) as a way to attain marketplace advantage, he may apply it without questioning the bigger picture for validity. My journey in analyzing marketing as a lifelong student continues to allow me to […]
In 1908, Ford launched the highly affordable Model T and dominated the automotive industry for the next decade, increasing market shares from 9% in 1908 to 61% in 1921. It was banking on the economies of scale business model, using the assembly line specialization that enabled fast production using only one color (black dried quickly as compared to other colors). […]
Among the multilevel marketing (MLM) or network marketing compensation plans being used (and abused) nowadays is the binary plan. This kind of plan allows distributors to have only two direct or first-level distributors. Any additional distributors sponsored have a “spillover” effect, meaning, they are placed at levels below the sponsoring distributors’ first-level. Compensation is paid based on balancing volume on the right and left leg. […]
Early this month, while vacationing in the US, my family and I watched Absinthe at Caesars Palace Hotel and O at the Bellagio Hotel in Las Vegas. It does seem like an odd choice of combination of shows but it was interesting for the comparisons and contrast of themes we experienced. We watched Absinthe because it was recommended by people […]