Unexpected disruptions can transform an anticipated trip into a logistical challenge. My recent experience with Philippine Airlines (PAL) and Morerooms highlighted several lessons in service marketing that I believe are worth sharing. My wife and I had a few days free in March 2024, so we decided to embark on a bonding trip from Manila to nearby Hong Kong and […]
Marketing
In an exciting development for the sales community, Mansmith and Fielders proudly present the first set of winners of the Mansmith Sales Masters Awards. This highly anticipated recognition aims to celebrate excellence among sales professionals, marking an unprecedented milestone in the industry. The carefully selected honorees represent a diverse range of industries and have demonstrated outstanding performance in various aspects […]
I am extremely proud to share the 15th Mansmith Market Masters Conference — featuring a dream team of 15 high-powered CEOs in 5 high-impact topics. It is definitely THE Marketing Conference to attend in 2024. Consider the following: 1 day of Intellectual Stimulation before your Mid Year Planning 5 Skills needed by Master Strategists (a rare topic) 5 in-depth panel discussions 15 CEO Thought Leaders […]
Growing up Protestant, my postgraduate studies led me to a Catholic theology school. Professors openly acknowledged the flaws of some of the early Popes, paving the way for the 15th-century Protestant Reformation initiated by Martin Luther. This article isn’t about religion; its references to religion are merely contextual. Luther, a bold Catholic priest, defied conventions, facing excommunication and heretic status. […]
Thank you for the comments and messages from readers regarding my article “Decoding Taylor Swift Concert Economics (see Josiah Go’s blog https://josiahgo.com/decoding-taylor-swift-concert-economics/).” I have received more questions to answer and additional information to share. Let me share some data from the perspective of Singapore. If we analyze Singapore as an institution, its tourism market share versus competitors has been declining, […]
Superstar singer-songwriter Taylor Swift, with over half a billion social media followers, launched her highly successful “The Eras Tour” through Anschutz Entertainment Group (AEG) Presents, encompassing 152 dates across five continents from March 17, 2023, to December 8, 2024. Unfortunately, she only visited Singapore in Southeast Asia for six shows in March 2024, bypassing other neighboring countries much to the […]
(Note: This talk was delivered at the 20th MarkProf annual Marketing Leadership Bootcamp, a transformative eight-Saturday free training program in marketing and business. Out of 1000 graduating collegiate student leaders nationwide who competed for a limited 25 slots, participants had the opportunity to engage with distinguished speakers, delve into topics not typically covered in academic settings, and benefit from personalized […]
Companies often think offering massive discounts, like 50% off or more, is a smart way to attract customers. It might bring in a lot of sales initially, but let’s take a closer look. The people it draws in the most are bargain hunters – those who love a good deal but might not stick around to buy at regular prices. […]
As we bid farewell to another remarkable year, I find myself reflecting on the diverse topics that resonated with you, my cherished audience. It’s been an exhilarating journey exploring the intricacies of decision-making, particularly in our featured article, “15 Ways That Blurs Perspective in Decision Making,” which claimed the coveted Runaway No. 1 spot. Interestingly, the four foundational “what is” […]
In a previous article, I delved into the Battle of the Bargains and its far-reaching effects on brands and marketers. This time, I’m back with more insights. It’s time to realize that bargains aren’t always the win-win situation they appear to be. Unscrupulous sellers can damage consumer trust, leading to buyer dissatisfaction and regret. This not only tarnishes the seller’s reputation but […]