The Primer Group’s core businesses are in retail and distribution of 150 premium consumer and travel brands in outdoor, travel, footwear, fashion, action sports, wellness and urban lifestyle. They have over 350 stores in over a dozen countries. It has diversified into industrial products and services offering green solutions, with businesses in air-conditioning and energy management, full-scale printing and manufacturing, […]
Search Results for: growth strategy
At the recently concluded 16th Mansmith Young Market Masters Awards (YMMA), we asked three of the marketing rockstars to share about new business and growth strategies. They are Mariel Chavez, Brand Director of Procter & Gamble and YMMA Awardee for Brand Management, Kim Lato, CEO, Founder & President of Kimstore Enterprise Corporation and YMMA Awardee for Entrepreneurial Marketing, and Marvin Tiu Lim, Chief Growth and […]
SteelAsia is the flagship steel company of the Philippines. Nearly one out of every two steel bars installed in construction are manufactured by SteelAsia, while about 80% of the rebar needs for infrastructure are supplied by SteelAsia. SteelAsia Chairman and CEO Benjamin Yao shares their vision in investing P100 billion on the initial of a three phase 5 year program to develop a […]
Lucio Cochanco, Jr. is the President of Fly Ace Corporation, marketer of Jolly canned vegetables, canned fruits, Doña Elena Mediterranean products (olive oil, olives & capers, pasta & pesto sauces, canned tomatoes, anchovy, bottles sardines & canned tuna) , Good Life oriental products (sotanghon, egg noodle, bihon, bread crumbs, sesame oil, oyster sauce) and other food products, many of which […]
East-West Seed was founded in 1982 in a small farm in Lipa City, Batangas. The combination of European seed technology and expertise, and local experience in entrepreneurship and tropical climate farming led to the first market-oriented vegetable breeding company in Southeast Asia. Challenges still abound in the agriculture industry; to wit, lack of infrastructure on effective irrigation water distribution, dependence […]
Q1: There are so many banks in the Philippines, yet, since 2012, East West Bank has opened around 300 additional branches in 3 years, what is your vision for East West Bank? A. Our expansion was a necessary competitive response. We needed to expand quite massively because our competitors have much more branches. Otherwise, we will get clobbered. This is […]
Q1: I have known you since 1982, and you have always been entrepreneurial, please update us about your other entrepreneurial ventures outside of RFM (Joey’s Pepperoni, etc.) On my popcorn and cotton candy business, it is a business I started with my wife Marissa, when we were still single, over 30 years ago. It used to be called Joey’s popcorn […]
In the mid 1980s, I found myself in a precarious situation when I discovered some salespeople engaging in unethical behavior during my early entrepreneurial days. This discovery led to serious consequences, including death threats. It was a time when I carried a Walter TPK, reminiscent of James Bond’s gadgets, and even had a couple of bodyguards for a brief period. […]
Market-driven strategy – or the strategy that seeks to understand and satisfy the needs and wants of the existing market focusing on customer loyalty and repeat purchase, has been the most common approach to business decision-making and choice of marketing activities. In recent years, this way of thinking had been challenged for its limitations – now requiring marketers to keep […]
At the recently concluded 16th Mansmith Young Market Masters Awards (YMMA), we asked three of the marketing rockstars to share about formulating compelling marketing strategy. They are Mark Alvarez, Managing Director (Philippines) of InSites Consulting and YMMA Awardee for Insighting, Camille Ang, Group Manager of Marketing and Demand of GrowSari and YMMA Awardee for Marketing Management, and Gian Louis Yap, Brand Director of Procter & […]