Every year, I get feedback that some of my questions are hard to answer and need some time for reflection. Some of my target respondents have, in fact, declined my invitation after seeing the questions, so I thank all my interview respondents — the thought leaders of the industry, not just for making themselves available but also for their selflessness and honesty in providing a lot of value to you, the readers. These are lessons that current and future marketers will surely learn from.
Bestselling author Josiah Go is the Chairman and Chief Marketing Strategist of Mansmith and Fielders, Inc. (the leading marketing and sales training company in the Philippines), President and CEO of Waters Philippines (the market leader in the direct selling of premium health durable products in the Philippines) and President and CEO of PT Noah Health Indonesia. He is Chairman / Vice Chairman / Director of over a dozen companies.