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Josiah Go

About Josiah Go

Record-breaking, bestselling author Josiah Go is the Chairman of Mansmith and Fielders, Inc. (the leading marketing and sales training company in the Philippines), and Chairman of Waters Philippines (the market leader in the direct selling of premium home water purifiers in the Philippines). He is Chairman / Vice Chairman / Director of over a dozen companies.

Purpose: The 8th P of Marketing

Marketing nudges consumers to consider a purchase consistent with their decision-making process and personal background. This is done through various influences known as the marketing mix. For products, the 4...
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Q&A with W Group Co-Founder Dr. Rosalind Wee on Marketing Dried Seaweeds

W Group of Companies owns W Hydrocolloids, Inc., one of the Philippines’ biggest exporter of dried seaweeds, which is used to make carrageenan, a major ingredient in dairy, meat and...
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Q&A with Nielsen Sports Managing Director for Asia Guy Port on Sports Marketing Analytics

Nielsen Sports is the premier provider of analytics and insights within the sports industry, offering the most reliable source of independent and holistic market data in the sector and the...
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Q&A with Miguel Aguiluz on Opportunity-Seeking

Dr. Amable C. Aguiluz IX, known to many as Miguel, has always had the passion for innovation. A true blue Atenean from grade school to grad school (MBA), a graduate...
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Conversation with a Grab Driver

Philip is 43 years old, a single parent taking care of 2 kids studying in grade school. He has been a Grab driver for 1.5 years. Previously, he was an...
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Giving Your 101%

Yesterday, Mansmith and Fielders, Inc. CEO, Women’s Business Council Philippines Chair, and my better half Chiqui Escareal-Go gave a graduation speech for the Marketing Management and Accountancy graduates of Rizal...
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Q&A with Kantar’s Nicco de Jesus on Online Brand Strategy

Nicco de Jesus is currently the Media, Analytics and Digital (MAD) Business Director of Kantar Philippines, part of advertising giant WPP. He has over 20 years of experience in doing...
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Conversation with an Occasional Churchgoer by Josiah Go

I was finishing writing my book, “Principles and Practices in Marketing” when I encountered disturbing data about the unreligious. Hence, I decided to have a conversation with a 32-year old...
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Who Would Have Thought?

I just finished my first graduation speech aimed at Senior High School students at the Hope Christian High School. It was a pleasure and an honor to have the opportunity...
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Q&A with Resorts World Genting VP for Relationship Marketing Dr. Nicco Tan on Omni-Channel Marketing

Dr. Nicco Tan is the Vice President for Relationship Marketing of Resorts World Genting Malaysia, in charge of digital marketing transformation and customer relationship management. He is a 2018 Mansmith...
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