Q&A with ZAP CEO Dustin Cheng on Value Proposition

Q&A with ZAP CEO Dustin Cheng on Value Proposition

interviews, Q&A
ZAP is a mobile number-based loyalty and rewards system established in 2012 by Ateneo schoolmates Dustin Cheng, Terence Lok, Angelique Uy, and Justin Lim. With over 1,000 partner stores and more than 1,000,000 members on the platform, big brands such as McDonalds, KFC, Potato Corner, Generika Pharmacy and Chatime have come on board. Dustin shared the challenges of running a start-up, and the rewards as well as the risks of pivoting a business model. Q1: Your previous business was in discount coupons. Like many discount companies, the business model did not work. What were the key lessons of that failure and how are they linked to your existing business? A1: Before ZAP, I co-founded a daily deals e-commerce site called Deal Dozen. It was good at the start, but eventually…
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Q&A with Bayer Consumer Health Head Alvin So on Executing a Turnaround

Q&A with Bayer Consumer Health Head Alvin So on Executing a Turnaround

interviews, Q&A
Alvin So is Country Division Head of Bayer Consumer Health since July 2015. Previously, he was Head for South Asia, Bayer Consumer Health as a result of Bayer’s purchase of the Merck Consumer Care (MCC) Business last October 2014. In this role he was based in Singapore and led the Consumer Care/OTC division across 9 countries in South Asia namely: Singapore, Malaysia, Vietnam, Thailand, Pakistan, India, Cambodia, Myanmar, and Laos. He shares how he was able to drive a declining business to the fastest growing company in just a year or so. Q1: You took over a challenging business in 2015 and engineered a successful turnaround. Bayer became the fastest growing over-the-counter (OTC) company in 2016, with sustained double-digit growth in 2017. Can you share with us your key turnaround…
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Q&A with PNB Chair Flor Tarriela on Turning Around a Heritage Brand

Q&A with PNB Chair Flor Tarriela on Turning Around a Heritage Brand

interviews, Q&A
PNB has its share of ups and downs - from being the de facto central bank before Central Bank was created in 1949 to losing P13 billion in 1999 and non-performing loans of P45 billion (51%) in 2002 to the takeover of Mr. Lucio Tan and repaying PDIC rehabilitation loan 4 years ahead of its due date, PNB is now back as the 4th biggest domestic bank in assets and capital with BB+ credit rating. PNB Chair Flor Tarriela, a former Finance Undersecretary and the first Filipina Vice President of Citibank, generously shares her insights about PNB's transformation and strategies on its 100th year this year. Q1: What were the keys to PNB's turnaround and stability? A: PEOPLE. The key to the turnaround story of PNB are the right people…
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Q&A with Nestle’s AVP Kakam Gabunada on Revitalizing A Major Brand

Q&A with Nestle’s AVP Kakam Gabunada on Revitalizing A Major Brand

Articles
Reynaldo 'Kakam’ Gabunada, Jr. is currently Assistant Vice President – Consumer Marketing Manager of Nestle Philippines assigned to handle BEAR BRAND Powdered Milk Drink, the biggest Nestle brand in the Philippines. Prior to this, he was Senior Brand Manager of Nestle Malaysia where he injected many initiatives to revitalize the growth of MAGGI 2-Minute Noodles. He is one of eleven recipients of the 11th MansmithYoung Market Masters Awards (YMMA), the first and only award recognizing outstanding young marketers and entrepreneurs 35 years old and younger. He shares his insights about his memorable experience while being made in charge of Malaysia and Brunei markets. Q1: You were expatriated to Nestle Malaysia to handle Maggi 2-Minute Noodle in 2012 where it registered the highest growth, market shares and brand health score under you. Tell us what the…
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The Eat Bulaga Plateau and How They Can Get Out of It

The Eat Bulaga Plateau and How They Can Get Out of It

Articles
Background: In July 2015, after 36 years in Philippine showbiz, Eat Bulaga 'reinvented' their TV show with the Aldub segment. Based on data provided by Kantar Media Philippines, Eat Bulaga was able to more than double the number of household viewers. From a base of 2.5 million households last July 2015, it went up to 6.2 million on October 24, 2015, with the additional 3.7 million households watching on Saturdays (the highest for the week). These are mostly new viewers from the unserved market, and this excludes people watching via appliance stores or neighborhood, as well as overseas Filipino workers. There are about 20 million total households in the Philippines. With some 15.5 million households owning a TV set, the market potential for noontime TV show viewers is still relatively…
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Q&A with Kamuning Bakery Owner Wilson Lee Flores on Reviving a Filipino Heritage Bakery (Part 2)

Q&A with Kamuning Bakery Owner Wilson Lee Flores on Reviving a Filipino Heritage Bakery (Part 2)

interviews, Q&A
Q6: What have you done to grow the business since becoming the new owner of Kamuning Bakery? A: Although it was sad that Kamuning Bakery’s operation had gone down and was scaled down through the years, and a lot of people have already forgotten it, I saw potential in its past, in its unique “pugon” ovens which the former owners might have thought were problematic and inefficient in this modern era of LPG or gas oven and electric oven baking. When I acquired Kamuning Bakery in December 2013, I allowed operations to continue past the Christmas holidays and I just observed. In January 2014, despite the low sales volume and lethargic operation, I announced a token across-the-board salary increase for all employees, in order for them not to be shocked…
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Q&A with Kamuning Bakery Owner Wilson Lee Flores on Reviving a Filipino Heritage Bakery (Part 1)

Q&A with Kamuning Bakery Owner Wilson Lee Flores on Reviving a Filipino Heritage Bakery (Part 1)

interviews, Q&A
Q1: You are known to be in real estate. How did you get into the bakery business? A: I started out in real estate sales due to lack of capital, I’m now still in the real estate business both as a licensed broker and now also as realty investor. Yes, it was through a December 2013 real estate deal that I had fortuitously entered into the bakery business. I acquired Kamuning Bakery because I bought the land where it’s been located since 1939, and I just decided to resuscitate or revive this old business. Q2: You mentioned starting out with no capital, how did you go into the real estate business? A: Although I’m from a family with a long tradition of entrepreneurship in the lumber and sawmill industry since…
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Q&A with Sun Life Philippines CEO Riza Mantaring on Turning Around a Company

Q&A with Sun Life Philippines CEO Riza Mantaring on Turning Around a Company

interviews, Q&A
Q1: When you took over the role of CEO for Sun Life Philippines in 2009, total premiums was declining from P13.1 billion in 2007 to P8.5 billion in 2008. By 2014, Sun Life has become the leading life insurance provider in the Philippines. What did you do to turnaround the business? A: It wasn't just Sun Life whose premiums declined but the whole industry's, due to the effects of the global financial crisis. The insurance industry in general had been quite sluggish in the decade from 2000-2009, except for a spike in premiums in 2007. Number of agents industry-wide had declined, and new business growth was very slow with industry CAGR of 1.1%. Against this backdrop we were given a very aggressive target for 2015 net income, and in analyzing…
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