Q&A Acer Philippines Managing Director Manuel Wong on Growing Amidst Strong Substitutes

Q&A Acer Philippines Managing Director Manuel Wong on Growing Amidst Strong Substitutes

Competitive Marketing, interviews, Marketing Strategy, Q&A
Q1: Acer is no. 1 player in the PC industry in the Philippines. How has the situation changed with smartphones getting cheaper and better, and how have you responded to slower demand to protect your PC lead? A: Acer Philippines is grateful to have sustained its No.1 post in the PC market for several years, we owe it to our loyal Filipino customers who have trusted Acer as a reliable and durable brand. Behind every badge of success are nurtured relationships – thus we share this with our stakeholders, distributors and dealers, whom we have remained genuine partnerships with for many years. The coming in of the Smartphones, along with the birth of software applications, has indeed made the IT industry more exciting. Technology has become more personally relevant to…
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4 groups that can prevent you from reaching your consumers

4 groups that can prevent you from reaching your consumers

Articles
Value chain allows companies to define the sequence of activities as well as key players in their industry. It also helps firms understand potential players that can prevent consumers from buying their products. Entrepreneurs and marketers must be able to read the intent of these four groups – channel, competitors, substitutes and imitators. Channel: Think of the bargaining power of major retail chains and the cost of serving these accounts. The trend of channel profit shifting in their favor is an understatement. Channel profit is the total profit starting from the source of products to where the consumers buy these products, and everybody else in between. The cost of serving a major retail channel like SM has been increasing; some suppliers would complain that they are unable to make a…
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