100th Marketing Strategy and Plans

100th Marketing Strategy and Plans

Articles
Updated as of Nov 9, 2018 One hundred is such a powerful, wonderful number – a perfect score, an anniversary worth celebrating, a heritage that may seem like a lifetime. I praise God for that gift of longevity! Mansmith is celebrating the 100th public run of my Marketing Strategy and Plans (MSP) program on November 27-28, 2018. Click here to register for the 101st Josiah Go's Marketing Strategy and Plans on February 27-28, 2019 Right to Win, Play to Win: I have been changing the content little by little that a past participant would not recognize the same seminar a few years after. In celebration of my 100th public batch, ‘Marketing Strategy and Plans’, the longest-running marketing strategy seminar in the Philippines will be reinvented with ALL NEW cases with…
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Q&A with Jollibee Global Brand Chief Marketing Officer Francis Flores on Growing Brands

Q&A with Jollibee Global Brand Chief Marketing Officer Francis Flores on Growing Brands

interviews, Q&A
Francis Flores won the Mansmith Young Market Masters Award (YMMA) in 2010 for leading the turnaround of Greenwich Pizza and Pasta. He was promoted as the General Manager and President of Greenwich from 2011 to 2013, where he transformed it to the Philippines’ number 1 favorite pizza brand through innovative and award-winning campaigns. He served as the President of Dunkin Donuts China and Head of International Operations for San Pin Wang, Yonghe King and Hong Zhuang Yuan in China, as well as PHO24, Highlands Coffee and Jollibee in Vietnam from 2013 to 2015, successfully driving the development and strong growth of these businesses. He started out his professional career with Unilever, where he assumed various sales and marketing management roles in 10 years with the company, capping off as Regional…
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Q&A with IPG Mediabrands CEO Venus Navalta on Marketing a Start-Up Agency

Q&A with IPG Mediabrands CEO Venus Navalta on Marketing a Start-Up Agency

interviews, Q&A
Venus Navalta is a highly respected media industry leader with a brilliant track record for building successful media agency operations. She rejoined the Interpublic Group as CEO of IPG Mediabrands Philippines back in 2015. She was previously Chairman of ZenithOptimedia, Philippines, where she propelled the agency to winning three “Media Agency of the Year” awards. Venus spent most of her career in McCann World Group as EVP and Country Head for Universal McCann, gaining the agency an unprecedented five “Media Agency of the Year” awards. A past President of the 4As, Venus graduated with a degree in Broadcast Communication from the University of the Philippines College of Mass Communications, and was honored as one of its most outstanding alumni. She shares her latest experience of starting all over again and…
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Q&A with Union Bank President Edwin Bautista on Marketing Mindset

Q&A with Union Bank President Edwin Bautista on Marketing Mindset

interviews, Marketing Strategy, Q&A
Q1: Back in college at De La Salle University, you were captain of the Debate Team (among other achievements) which won a national championship. When you graduated from La Salle, you became its Director of Placement, where you were quickly promoted from Placement Officer to Director level even when you were a fresh graduate. How did you choose your extracurricular activities and career path even as a student and how did this early exposure influence your behavior and future choices? A: Looking back, it would seem like I was preparing for this job even while in college. The various student leadership positions I held taught me how to get things done by influencing others. The Debating Team stint removed my fear of public speaking and taught me the importance of knowing…
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20 Marketing Trends and Predictions for 2015 by Josiah Go & Chiqui Escareal-Go

20 Marketing Trends and Predictions for 2015 by Josiah Go & Chiqui Escareal-Go

Articles
Last year, we put together a list of trends which was really borne out of personal reflections, based on past experiences on how things tended to progress or divert into other patterns of change. This year, besides our own observations, we have put together another such list, this time combining our own forecasts as well information shared by some Mansmith Young Market Masters Awardees and friends from TNS-Kantar who gave their insights on what 2015 will look like for various industries. Stability of the Middle Class Launch of new categories – As the economy improves and income rises or stabilizes, expect consumers to be more open to trying new ideas and newer categories, including existing categories with lesser market penetration (cereals, yogurts, mouthwash, insurance, water purifiers, smartphones). Emergence of the…
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Looking Back:  Trends to Watch in PH in 2014 and Beyond By Josiah Go & Chiqui Escareal-Go

Looking Back: Trends to Watch in PH in 2014 and Beyond By Josiah Go & Chiqui Escareal-Go

Articles
(Thanks to Inquirer for publishing this article last Jan. 10, 2014. The co-author of this article, Chiqui Escareal-Go, is President & CEO of marketing training firm Mansmith and Fielders, Inc. An updated trends article will be published at the Inquirer again on Jan. 4, 2015) 2013 was quite a year—for lack of a deserving superlative to describe it—most especially for Filipinos. Just as it was a year filled with disasters from earthquakes and typhoons to pork barrel scams, the Filipino spirit was once again challenged and tested. Resiliency (besides sense of humor) seems to be in the genetic make-up of every Filipino just as creativity and resourcefulness are able to shine through these trying times Part of this possibility thinking is seeing opportunities in crises as Filipinos learn to adjust and…
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Q&A with Bestselling Author Hermawan Kartajaya on the Rise of the Asian Marketers

Q&A with Bestselling Author Hermawan Kartajaya on the Rise of the Asian Marketers

interviews, Marketing Strategy, Q&A
Q1: You became the first Asian President of the World Marketing Association a few years ago and you have made Asia proud. How has the role of marketing in the Asian region then and now evolved at an international level? In the last decade, we can see that the role of marketing is evolving so rapidly in the Asia. In the past, the big companies in Asia only focused in making low price product to penetrate global market even we only can relied on commodities goods. But many Asian marketing professionals and businessmen has aware of this condition. So they shifted their perspective from resource based to market based. Therefore, many companies that tried to improve their product quality and give more attention to marketing field. They aware that marketing…
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