About the same time last year, I was invited by the Financial Executives Institute of the Philippines (FINEX) at their annual conference held at Shangri-La at The Fort to share the learning and development innovations instituted by Mansmith and Fielders Inc. I was featured in ‘Learn to Rock’, the session on education and how this has sparked innovation and creativity […]
Search Results for: marketing
Innovation has two elements – novelty and commercial success. Novelty without commercial success is an invention. Commercial success without novelty is me-too. One tool in planning a novelty is applying the law of the opposite. The law of the opposite states that in order to be successful, one should go in a direction that is in contrast from most others. […]
Trust has been widely discussed by speakers of the World Business Forum, organized by World of Business Ideas (WOBI), in Sydney for the last two years. I am sharing the key points of three authors from their respective sessions. Stephen M.R. Covey, author of “The Speed of Trust: The One Thing That Changes Everything” shared that Trust is about character […]
Julie Ortuoste co-founded HairMNL with husband Jonathan Joson. HairMNL is a local e-commerce site carrying professional hair care brands. They opened a salon in 2016 and went into online selling two months after. She shares the fundamentals of selling online and how she was able to adapt the concepts of trade marketing from her previous work. Q1: How did you […]
I am extremely proud to announce the 30th anniversary offering of Mansmith and Fielders Inc.— the 11th Market Masters Conference — featuring a dream team of high-powered CEOs in 5 high-impact topics. It is definitely THE Marketing Conference to attend in 2020. Check out the conference agenda below. Session 1: Behind The Scene: The Strategist Behind the Strategy Top executives […]
Ron Batisan is the Assistant Vice President of UnionBank who led UnionBank’s launch of The Ark project, the Philippines’ first fully digital bank branch located at the Insular Life Building in Makati with a total of 50 Ark branches planned by end of 2019. The Ark by UnionBank was declared the winner of Best Branch Customer Experience in Asia-Pacific at […]
Thanks for your continued support! I successfully launched my 18th book “The Mavericks: How 35 Award-Winning Marketing Rockstars Think, Strategize and Execute” last May and is now a National Book Store bestseller. I am not planning to launch another book until 2020 but I have been seriously weighing options which of the five themes should I prioritize for my 19th […]
Tiffany Batungbacal is the Assistant Vice President of Primer Group, a conglomerate with presence in 13 countries. She manages the multi-concept stores R.O.X. and Grind, as well as mono brands under the adventure portfolio of the Primer Group of Companies in the Philippines that includes The North Face, Columbia, Salomon, Quiksilver, Roxy, and DC, among others. A Mansmith Young Market […]
Daniel Kahneman is an expert in human judgment and decision making. He won the 2002 Nobel Prize for challenging the assumption of human rationality prevailing in modern economic theory. I had the privilege of attending the World Business Forum by the World of Business Ideas (WOBI) in New York last November 14, 2018 and would like to share 15 lessons […]
Two of my millennial managers are not interested to own cars. They would rather take Grab to and from work instead of worrying what to do with the car that they won’t be using 95% of the time, plus the problems that come with it – registration, insurance, repair, stress of driving, traffic and finding parking spaces, parking fees, and […]