Asher Lu, Sales Director of Procter and Gamble Philippines, has been honored as part of the inaugural batch of winners of the Mansmith Sales Masters Awards, the industry’s first sales awards. In this interview, Asher shares insights into how he became a growth champion, turnaround specialist, people leader, future shaper, and new venture builder. Q1: Can you tell us about […]
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In an exciting development for the sales community, Mansmith and Fielders proudly present the first set of winners of the Mansmith Sales Masters Awards. This highly anticipated recognition aims to celebrate excellence among sales professionals, marking an unprecedented milestone in the industry. The carefully selected honorees represent a diverse range of industries and have demonstrated outstanding performance in various aspects […]
Fredy Ong, the current Chairman and CEO at Unilever Philippines, has held key positions such as Vice President of Customer Development in the Philippines and Country Head of Unilever in Cambodia and Laos. In this interview, he shares insights into his diverse career journey, skills, and strategies in leadership and customer development within the context of Unilever. Q1: Transitioning from […]
I am extremely proud to share the 15th Mansmith Market Masters Conference — featuring a dream team of 15 high-powered CEOs in 5 high-impact topics. It is definitely THE Marketing Conference to attend in 2024. Consider the following: 1 day of Intellectual Stimulation before your Mid Year Planning 5 Skills needed by Master Strategists (a rare topic) 5 in-depth panel discussions 15 CEO Thought Leaders […]
What is Sensemaking? Sensemaking, a concept popularized by organizational theorist Karl Weick, entails making sense of the world around us. My interest in this concept grew significantly after engaging with various individuals, including CEOs, and noting the clarity and thoughtfulness evident in their responses. It wasn’t just about having the right answers; they also knew how to use the information […]
Thank you for the comments and messages from readers regarding my article “Decoding Taylor Swift Concert Economics (see Josiah Go’s blog https://josiahgo.com/decoding-taylor-swift-concert-economics/).” I have received more questions to answer and additional information to share. Let me share some data from the perspective of Singapore. If we analyze Singapore as an institution, its tourism market share versus competitors has been declining, […]
Superstar singer-songwriter Taylor Swift, with over half a billion social media followers, launched her highly successful “The Eras Tour” through Anschutz Entertainment Group (AEG) Presents, encompassing 152 dates across five continents from March 17, 2023, to December 8, 2024. Unfortunately, she only visited Singapore in Southeast Asia for six shows in March 2024, bypassing other neighboring countries much to the […]
In celebrating Chinese New Year, the careful choice and presentation of food go beyond just taste; it’s like an art that weaves together meanings of prosperity, happiness, and good fortune. Chinese traditions put a lot of importance on what certain foods symbolize, believing that eating them can bring positive things into your life. The auspicious meanings associated with these foods […]
Starting a business is like setting off on an exciting journey, but it’s not always a smooth ride. As you venture into the world of entrepreneurship, some key ideas can steer you towards long-term success. Let’s break down these marketing principles in a way that’s easy to understand for budding entrepreneurs. Principle no. 1. Awareness Before Revenues: The Power of […]
AJ Astoriano holds the position of Senior Regional Manager for Salesforce Effectiveness in Asia at Zuellig Pharma, a prominent healthcare services provider offering a comprehensive suite of services encompassing distribution, sales, marketing, and healthcare solutions. AJ Astoriano was a featured speaker at the Mansmith Sales Summit, and her insightful session can be revisited on the event’s replay at www.mansmith.net. She […]